Inaugural flight of Air France’s new La Première designer suites


On 12 January 2015, Air France inaugurated its new La Première cabin on board flight AF254 to Singapore and Jakarta, on departure from Paris-Charles de Gaulle…

Inaugural flight of Air France’s new La Première designer suites

On this occasion, Frédéric Gagey, Chairman and CEO of Air France declared: “With our new La Première suites, we intend to offer the best on the market and this is what we are highlighting today. By choosing to fly to South East Asia, we also intend to reaffirm just how important this part of the world is to us, especially to attract and retain our Premium customers”.



On board, La Première customers have been able to enjoy a genuine “designer” suite offering total privacy. Air France has dressed each suite with thick curtains, held back with leather tiebacks. A unique and daring concept, they enable the passenger to decide whether to be totally isolated or just partially.
Throughout the trip, each guest has a personal 24-inch (61cm) HD touch screen, one of the largest ever seen on board, offering a totally new intuitive navigation experience on an exclusive graphic interface, inspired by the iPad and available in twelve languages. Movies, games, music, TV series, etc. Close to 1,000 hours of programmes on demand will soon be available.
In an instant, the La Première seat turns into a fully-flat bed over two metres long. The armrests are fully retractable and offer a vast space 77 cm wide. When the passenger is ready to go to sleep, the crew members install a mattress on the seat, for impeccable comfort. They are then given a fluffy pillow and a Sofitel MyBed duvet. When the curtains are closed, the partition raised and the light subdued, the suite embraces the passenger, for total privacy.


A region experiencing an economic boom, Air France-KLM intends to offer its best products and services to its customers in South East Asia.  As from February 2015 and throughout the winter season, the new Air France cabins will be available on board all daily flights to Singapore and Jakarta, for optimal travel comfort. Since September 2014, customers have already been enjoying these exceptional new cabins on certain flights to these two cities.
In 2015, the new La Première suites will be available on flights to New York, Dubai, Libreville and Yaoundé. In addition to these “designer” suites, Air France customers can also enjoy the new Business cabin, a real cocoon in the sky. They also benefit from the new Premium Economy cabins, with 40% more space and Economy, offering optimal comfort for all. 


On departure from the Paris-Charles de Gaulle and Amsterdam-Schiphol hubs, Air France-KLM offers over 90 weekly flights to 8 destinations in South East Asia – Bangkok, Denpasar (Bali), Hô Chi Minh-City, Jakarta, Kuala Lumpur, Manila, Singapore and Hanoi (on a code-share basis with Vietnam Airlines).
Thanks to the code-share agreements with its partners Garuda Indonesia, Bangkok Airways, Malaysia Airlines, China Airlines and Vietnam Airlines, the Group can offer increased flight frequencies between Europe and South East Asia and access to an extended network of 22 destinations in the region.

*in terms of market share between Europe and South East Asia in summer 2014


Tuesday 13 January 2015


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