JPA Design will create the new cabin interiors of Brussels Airlines’ Airbus A330 long-haul fleet, the international transport and hospitality design specialist announced this news today at the Aircraft Interiors Expo in Hamburg.
With this important investment, Brussels Airlines highlights its commitment to further enhance its product and overall on-board customer experience. The upgrade, starting at the end of 2018, will cover the entire cabin – featuring business, premium and standard economy class – and lavatories.
Commenting on the new partnership with JPA, Tanguy Cartuyvels Vice President Product and Marketing of Brussels Airlines, said: “Recognized for its expertise in designing premium cabin interiors, JPA is the right partner to respond to our needs. Our new cabin in all three classes will not only reflect our DNA, but also offer our guests top notch comfort.”
John Tighe, JPA’s Design Director of Transport leading the cabin design project said: “Brussels Airlines is a very strong and powerful brand, having a deep connection with their customers through operating long-established long-haul flights to Africa but also to the US and India. The user experience we’re creating is vibrant, and achieves the rare success of being on-brand upon first view, whilst having a depth of design which reveals itself as you relax into your own personal space. There is a trend for many brands to talk about being ‘human’, but Brussels Airlines has been living this philosophy for many years and can truly offer a characterful and warm experience throughout. ‘We go the extra smile’ is their mantra and it is JPA’s mission to capture this friendly vibrancy throughout the entire cabin.”
JPA Design, who has offices in London, Singapore and Dubai, will design all elements on board the A330 cabins for the airlines long-haul flights; from seat customisation, to carpets, curtains, lighting, bulkheads and lavatories.
“Working with the leading airline in Belgium is very exciting; our JPA team has spent a great deal of time getting to know the carrier, its people and the culture of Belgium. We’ve discovered the warmth of the locals, the focus on being sociable, the love of their iconic comic characters and the quirkiness of the unique “Belgitude” character. The differences between its neighbours can appear subtle at first, but they’re very interesting and obvious once you really understand what makes Belgium tick. We had the chance to explore Belgium. This immersion process has been a delightful discovery and our focus will be to bring elements of ‘Belgitude’ to life in the final cabin design, in a carefully considered, qualitative and pragmatic design approach.” – John Tighe, JPA’s Design Director of Transport.
