Indeed, it looks like a regular, new aircraft. But what would you expect?
At least they aren't waisting time with the shark fin, a futuristic cockpit and designer seats that aren't going to happen anyhow...
Artist's concepts take only a little time and rarely see the light of day. The aerodynamicists don't really look at them but rather focus on what works.
those picutes were released at Farnborugh.... I remember seeing them. Still, looks good. Don't like the eco seats, but the airlines will put their own in anyway. The lighting is good though.