Load factors. is this really important? Of course it's important but more important are good yields. How much money is coming in? If tomorrow I start a 747 service from Brussels to London and I ask 300 Euro per ticket. How are my load factors going to be? Not so good I think. if I ask 1 (one) Euro per ticket then I will fill the aircraft and at the end of the year I can call for a press conference and announce INCREADIBLE load factors. The general public will be amazed. "Wow, that airline must be doing very well!". Would I be doing very well? AM I MAKING ANY MONEY selling tickets at 1 Euro? Like you said Air Key West "Revenue is more important than load factors!!"
FLY4HOURS.BE: You're absolutely right and, as a short term solution, I'm sure that's how Brussels is thinking right now. Unfortunately this does not solve the long term problems. As an airline you can not announce that you are "low cost" when you are not. The cost structure of brussels Airlines is much too high compared to companies like EasyJet and Ryanair.FLY4HOURS.BE wrote:You know, when you operate more than 200 flights per day, 200€ of extra revenue on each flight is 40 000€ less you lose, and 40 000€ more the competition loses. On a yearly basis that brings dozens of millions of extra revenue.
Oh, I'm not saying that the new Russian aircraft are bad aircraft. On the contrary. Besides the problems of spare parts (support) there is also public opinion. what are your customers going to think about flying on russian aircraft? It's a bit like the Skoda. It is a perfectly good car. The engine is even a volkswagen engine but people still think of it as inferior and of poor quality. it is absolutely unfair but this is the general public's "perception".FLY4HOURS.BE wrote:The SSJ is rolling out next week Tuesday, and is far from being a bad aircraft.
Ducatibiker: You have just confirmed what I have been saying. Whether it's Business Class or Economy, why would Jet Airways lower their prices if their flights are full anyway? This is thee way to attract more people to fly between Belgium and America. I say it again: You are never better served than by yourself. What are you waiting for Brussels Airlines? if they don't do it, then eventually someone else will.Ducatibiker wrote:An important item for me is pricing in Business. UA/LH has some very competitive pricing/promotions in C/Z. Jet Airways has to offer matching or better rates out of BRU.
The Brussels market is limited but there is still so much potential. Montreal, Boston, Dallas, Miami, Johannesburg, Tokyo, just to name a few.