TUI Group has opened its 20th hotel in Asia, the TUI BLUE Guilin Watermark Promenade, marking its fourth property in China. Located in Guilin, a city known for its breathtaking landscapes, the 5-star hotel features 59 rooms, with an additional 61-room expansion planned.
TUI CEO Sebastian Ebel highlighted the company’s strategy to attract both European and Asian travellers, strengthening its presence beyond Europe. TUI Hotels & Resorts aims to expand from 433 to 600 hotels globally, with new openings planned in China, Vietnam, and Cambodia.
