Polish travel group eSky has purchased the Thomas Cook brand from Chinese owner Fosun for £30 million (€35.6 million), aiming to expand its presence in Western Europe.
Founded in 1841, Thomas Cook collapsed in 2019 under £1.1 billion in debt, triggering the largest peacetime repatriation of 150,000 stranded holidaymakers. Fosun acquired the brand later in 2019.
eSky, a travel platform operating in over 50 countries, plans to leverage Thomas Cook’s legacy alongside its technology to offer more flexible travel packages, positioning itself as a key player in the UK and beyond. The deal excludes Thomas Cook’s Chinese operations and is pending UK Civil Aviation Authority approval.
This post was published on 5 September 2024 20:53
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