European Commission and consumer authorities combat misleading green claims by 20 airlines – A4E responds

Airlines for Europe (A4E) responds to Commission’s action on greenwashing practices

In response to the European Commission’s action on greenwashing practices, A4E acknowledges the importance of providing clear, transparent information regarding sustainability and efforts toward achieving net zero carbon emissions. They emphasise that such clarity benefits not only consumers but also regulators, fuel suppliers, NGOs, and other stakeholders involved in the transition.

While acknowledging the proposed EU legislation on green claims aiming to establish a clear legal framework for sustainability communications across all sectors, A4E notes that current regulations vary significantly between countries and are still evolving. They highlight the aviation industry’s existing roadmap to net zero, called Destination 2050, which many airlines have already adopted interim targets verified by SBTi (Science Based Targets initiative).

A4E expresses particular concern regarding the remarks on Sustainable Aviation Fuel (SAF) and the requirement for a clear justification of its environmental impact. They point out that the EU has implemented an ambitious SAF mandate, supported and endorsed by the European Commission, and scientific evidence supports its role as a more sustainable alternative to regular jet fuel.

Engaged in ongoing discussions facilitated by EU bodies, A4E aims to develop a common methodology for airlines to effectively communicate their sustainability efforts and progress.