“Flygplansläge”: Swedish aviation launches campaign against disruptive passenger behaviour

A broad coalition of aviation stakeholders in Sweden has launched a new awareness campaign aimed at reducing disruptive passenger behaviour and improving safety and comfort onboard flights.

Under the message “Flygplansläge” (“airplane mode”), passengers are encouraged to show greater consideration from the moment they arrive at the airport until they reach their destination. The campaign highlights that small behavioural choices can have a significant impact on safety, cabin environment, and the overall travel experience.

According to the Swedish aviation sector, most flights operate without incident, but reports of disruptive behaviour have increased in recent years. These situations can range from intoxication and aggressive conduct to refusal to follow crew instructions or harassment of staff and fellow passengers.

The campaign stresses that such incidents may lead to serious consequences, including diversions, denied boarding, legal action, fines, and liability for operational costs. In more severe cases, flights may be forced to divert or make unscheduled landings.

The initiative is supported by a wide range of industry and public stakeholders, including Swedavia Airports, Transportstyrelsen, Polisen, EASA, and IATA, alongside airlines such as SAS and Norwegian.

Industry partners also include airports, ground handlers, unions, and security providers such as Avarn Security, Securitas, and several Swedish regional airport organisations.

The campaign introduces the concept of “putting yourself in airplane mode” as a behavioural reminder: being respectful to others, following instructions from crew and airport staff, and contributing to a calm and orderly environment.

Officials involved in the initiative say the goal is not only to raise awareness, but also to reinforce existing norms and prevent escalation of incidents through clearer expectations and stronger cooperation across the aviation ecosystem.

Campaign partners note that alcohol remains one of the most common contributing factors to disruptive behaviour onboard, and that thousands of incidents are reported annually across European aviation, with some occurring daily.

The message is simple, according to the coalition: safer, calmer and more pleasant air travel for everyone.

Passengers are encouraged to share the message on social media using the hashtag #flygplansläge.