Air Luxor to Rebrand in Hi Fly

sab319 · Post by **sab319** » 17 Oct 2005, 20:07

HI FLY is to be the new brand name of Air Luxor, the Portuguese carrier. Initially the airline’s charter operation will have the new image, but owner, the Mirpuri Group, expects to complete the project in 12 months’ time. The Group is also preparing the re-branding of other companies linked to the aviation and tourism businesses. The current Hi Fly fleet comprises of two Airbus A330-300 and three Airbus A320-200. Additional aircraft are expected to be added to the fleet for summer 2007

their new logo:

Personally I don't really see the point, air Luxor sounded more exotic in a way...

Post by **luchtzak** » 17 Oct 2005, 20:16

To me it sounded like an Egyptian carrier

teddybAIR · Post by **teddybAIR** » 17 Oct 2005, 20:39

Why do they want to change their name, their logo must have build up some value by now, no?

yagoceron · Post by **yagoceron** » 17 Oct 2005, 20:40

luchtzak wrote:To me it sounded like an Egyptian carrier

That's why they changed the name, isn't it?

They were getting bad publicity because of this.

Avro · Post by **Avro** » 17 Oct 2005, 20:45

Air Luxor suffered of a bad image and that's the reason for the name change.

Now whether the new name is original or not is very subjective.

Chris

teddybAIR · Post by **teddybAIR** » 17 Oct 2005, 21:00

I know, but I read an article in airliner world of July 2005 that the brandname Air Luxor was still linked to luxury flying. Remember that they started operations by flying a single aero comander 500s to fly a boss of a local hotel chain around Portugal. They wanted the word 'luxury' in the brandname somewhere, that is why they chose air luxor.

To bad cause I liked their livery!

teddybAIR · Post by **teddybAIR** » 17 Oct 2005, 21:03

Here a picture of Air Luxor's first aircraft:

http://www.airliners.net/open.file?id=7 ... TID&size=L

greetz