ITA Airways in 2025

[ticketbuyer]

Listen to the applause. The fat lady has sung. ITA has joined the LH family.

[rwandan-flyer]

Do yo think it would be better to change the tittle of the thread or create a new one ? ITA Airways in 2025

ITA Airways will start a new route into Sub-Saharan Africa..... No worry it's not a Brussels Airlines destination (you can breath). It will be Mauritius (seasonal service)

ITA Airways: two flights per week between Rome and Mauritius

While Air Mauritius has given up on launching its bi-weekly connection to Rome, the Italian airline ITA Airways is embarking on the adventure. The latter is continuing its expansion on the long-haul segment. After the Maldives, it is preparing to serve Mauritius from November 7, 2025, from Rome-Fiumicino.

https://defimedia-info.translate.goog/i ... r_pto=wapp


its predecessor Alitalia served MRU few times before the covid. Well i don't know if we can talk about of ''predecessor''


Is ITA Airways resurrecting the Alitalia brand ? New livery seems to suggest so


https://www.aerotime.aero/articles/is-i ... suggest-so

[oldblueeyes]

They have to use the brand somehow, to keep the rights on it. This is how trademark protection works, if you don't use it in the registered category for a certain period, it becomes free.

For sure the Alitalia brand has some value - if it is positive nostalgia, national pride or associated with decades of missmanagement, it may be subject of personal opinions.

Nevertheless, ITa as a brand itself is well executed, fresh - compared to it the Alitalia livery looks simply like grandmas living room from the 60s.