Let's not over-exaggerate here either... No Eurowings is not a sparkling and global name, but it's clear and simple: European and an airline.Klausenburg wrote: ↑11 Feb 2018, 21:47 At the moment, I believe this would be the best choice. However, as the name of the company is in the hands of the people who thought Eurowings is a good name for a company, I don't have high hopes. Really, how imaginative have one to be in order to come with something so lame as "Eurowings" ???
Btw, it might be interesting for some to look at the history of Eurowings and Germanwings in Germany (which after all is the home market on which it's all based). Eurowings already exists since the early 1990's as a regional airline operating under the Eurowings name (mainly regional aircraft like the ATR and later BAe/Avro, but also Airbus aircraft). They launched a LCC unit in 1997 which became a seperate company in 2002 under the brand of Germanwings. At that time Eurowings was an independent company operating under the Eurowings name/brand and with Germanwings as a LCC daughter fully owned by Eurowings.
Lufthansa entered the story of Eurowings in 2001 when they took an initial minority share in the company, which was gradually expanded to a majority share and eventually full ownership. The flipping point came in 2006 when LH expanded its share to (slightly) beyond 50% and Eurowings started operating under the Lufthansa Regional brand (but it always remained Lufthansa Regional operated by Eurowings - Lufthansa Regional was a virtual carrier). Lufthansa took over Germanwings from Eurowings in 2008 and developed it further as their own LCC and a full take-over of Eurowings itself followed in 2011. EW remained under the Lufthansa Regional brand until 2014 when the switch was made to the new strategy of redeveloping Eurowings.
Just to summarize, Eurowings wasn't founded by Lufthansa and even Germanwings was a Eurowings project before Lufthansa took the lead several years later. Both Eurowings and Germanwings developed into well known and respected brands in Germany before Lufthansa took full control of them and LH didn't do much more than using the old basis to launch a new pillar of their group strategy. The choice to fully go for Eurowings was caused by the Germanwings 'crash' some years ago. Until that point the whole concept was based on the common "Wings" name/element and not necessarily focused on 1 single brand/name. Even the Eurowings logo and company colors still resemble in a subtle way to the old Eurowings brand and logo. So indeed not much creativity there, but they have built it on names which were already very well known by the German market.