Loop: Brussels Airlines' new frequent flyer programme

[Inquirer]

My guess: the launch of a new sort of a reward program or something like that?

Several online advertisements (banners) directed me to this website this morning: http://loop.mvstud.io/contest

http://www.brusselsairlines.com/en-be/l ... -loop.aspx

[DannyVDB]

Indeed,

That's also what I found on http://www.demorgen.be/

1000 tickets to win

Cheers,
Danny

[lumumba]

Indeed,

That's also what I found on http://www.demorgen.be/

1000 tickets to win

Cheers,
Danny

I don't find the article about loop in De Morgen....

[crew1990]

This is not about an article, it's about the small publicity on that page

[DannyVDB]

Indeed ...

And here what is explained on their website ...

http://www.brusselsairlines.com/com/loo ... -loop.aspx

Cheers,
Danny

[Avroflyer]

You can take a look at the explenation by the VP Marketing via Periscope

https://t.co/vB2ckmJ0YA

[sn26567]

Look at the press release: https://www.aviation24.be/airlines_press_r ... with-loop/

... and get all the information: http://www.loop.be

In reply to my question, Nathalie Erdmanis (in charge of the loyalty programme) said that airport taxes should still be paid by the traveller, but can be redeemed with "loops".

Nathalie Erdmanis, Vice President Marketing, explaining the features of the new loyalty programme LOOP

[b-west]

Revenue based programs are getting trendy... I like the simplicity of it, but don't like that there are no status points to be earned.
Those wanting access to a lounge are better off with another program.

[RoMax]

Revenue based programs are getting trendy... I like the simplicity of it, but don't like that there are no status points to be earned.
Those wanting access to a lounge are better off with another program.

The ones that will use this program will not aim for lounge access. Those reall frequent flyers that do want status and lounge access etc. will still be better of with Miles & More. It are two enterirely different customer segments.

Imagine how many additional people they would have to facilitate in the lounges etc. ...

[b720]

Fantastic new loyalty program.. It is targeting those who fly SN on city trips..or maybe business.. few or many segments a year within Europe..Miles and More is only beneficial for those flying numerous long haul segments in business or first, and those collecting miles from their credit cards.. Miles and More is useless for European travel, both redeeming and spending. I think that SN launched a fantastic new system targeting its European travelers, and will certainly become an important factor for many to book on SN rather than on LCC even if the prices of the LCC flights are slighly lower, knowing that after 3 or 4 flights one might be able to book one for free on SN... and the idea of combining the loop miles with EUR to pay for a flight is great.. and pooling up to 5 persons living together under one account... Great for families, couples living together etc.. I think that the new program will definitely be copied by other Star A. airlines in the future..

[sn26567]

During the press conference, Nathalie Erdmanis underlined two unique features of LOOP as compared to other loyalty programmes:
- no black-out dates (if a seat is available, you'll get it)
- possibility of pooling the "loops" of all the members of a family

[LJ]

During the press conference, Nathalie Erdmanis underlined two unique features of LOOP as compared to other loyalty programmes:
- no black-out dates (if a seat is available, you'll get it)
- possibility of pooling the "loops" of all the members of a family

Though good from a passenger point of view, I wonder how this will affect the bottom line for SN. If "every seat is available" applies, I wonder if this means that SN will give away the seat whereas it could be sold. If the seat availability is part of the yield management system (which I hope for SN) then the "no black-out dates" feature is just a marketing gimmick as one would restrict availabity during the normal black-iut period. Furthermore, how will this go for those in Miles&More? They now have compete with the LOOP participants for the seats on SN, which wouldn't go great with those being in M&M (which are proabbly generating more profit than the LOOP participants).

[b-west]

Revenue based programs are getting trendy... I like the simplicity of it, but don't like that there are no status points to be earned.
Those wanting access to a lounge are better off with another program.

The ones that will use this program will not aim for lounge access. Those reall frequent flyers that do want status and lounge access etc. will still be better of with Miles & More. It are two enterirely different customer segments.

Imagine how many additional people they would have to facilitate in the lounges etc. ...

I don't think anyone is better off with miles and more With its high status thresholds and ridiculous taxes on Award tickets. But yes, this program seems to suit "casual" travelers and families well. I see it as another tool in the fight against the other LCC's at Bru

[lumumba]

Revenue based programs are getting trendy... I like the simplicity of it, but don't like that there are no status points to be earned.
Those wanting access to a lounge are better off with another program.

The ones that will use this program will not aim for lounge access. Those reall frequent flyers that do want status and lounge access etc. will still be better of with Miles & More. It are two enterirely different customer segments.

Imagine how many additional people they would have to facilitate in the lounges etc. ...

I don't think anyone is better off with miles and more With its high status thresholds and ridiculous taxes on Award tickets. But yes, this program seems to suit "casual" travelers and families well. I see it as another tool in the fight against the other LCC's at Bru

But very good for upgrades ....

[airazurxtror]

I understand that one is awarded 3 "loops" per euro spent on buying an SN flight.
But I can't find on
http://www.brusselsairlines.com/en-be/l ... ookie=true
how much is 1 "loop" worth, in euros (or eurocents).

[LJ]

I think that the new program will definitely be copied by other Star A. airlines in the future..

Not really. SN copied it probably partially from Germanwings which has already its own FFP called "Boomerang". The only new features seems to be that you can save miles in a group account and that you accrue miles on flights paid in FF points.

[b-west]

I understand that one is awarded 3 "loops" per euro spent on buying an SN flight.
But I can't find on
http://www.brusselsairlines.com/en-be/l ... ookie=true
how much is 1 "loop" worth, in euros (or eurocents).

I think 100 loop is worth 1 Euro.

[cathay belgium]

Hi,

The loops are for each flight without taxes...
So if you pay an average checkandgo flight you will need to spend many flights a year!
Guess a nice empty box...
I will stay with M&M haha

CXB

[airazurxtror]

I think 100 loop is worth 1 Euro.

If so, I00 euros spent for an SN flight giving right to 300 loops (in normal operation) are worth 3 euros.
The "loop" system is thus in fact a rebate of 3% (in normal operation).
For instance, you'll get a free 69 euros trip after having paid 34 such trips.
Not bad, and the Brussels Airlines customers sure will appreciate, but I doubt if it's enough to lure the LCC passengers away from easyJet or Ryanair.

[crew1990]

it has already worked with easy jet before look, look at the LGW, LYS and TLS flights For Ryanair and Easyjet, well since they arrive the load factor didn't change, it's even grow "naturally while Ryanair and Vueling has good load factor so it look like we can have a little bit of peace in BRU.