Helvetic to change its colours

Avro · Post by **Avro** » 13 Nov 2006, 22:26

The famous barbie looking F100's of the swiss low cost Helvetic will soon change their colours to a more traditional swiss looking airline.

Credits to LilaDesign. Full article here: http://www.liladesign.com/blog/Brand%20 ... page1.html

Bye bye barbie plane

:

http://www.airliners.net/open.file/1085111/L/

Credits: Tis Meyer

What do you people think of this change ?

Chris

sab319 · Post by **sab319** » 13 Nov 2006, 22:33

even tho less flashy, i think it's an improvement

Charlie Roy · Post by **Charlie Roy** » 13 Nov 2006, 22:57

I think that it's a disastrous move

People will just mistake them as being Swiss Airlines and not even see, or pay attention, to the light grey "helvetic".

A total waste of one of their most important advertising spaces!!

Philippe1983 · Post by **Philippe1983** » 13 Nov 2006, 23:30

Charlie Roy wrote:I think that it's a disastrous move
People will just mistake them as being Swiss Airlines and not even see, or pay attention, to the light grey "helvetic".
A total waste of one of their most important advertising spaces!!

That's a point, but working on pink planes, washing pink planes, managing a pink fleet... Think about that stupid color !!! Soon or later it's going to irritate people. The company wants to carry another image. MUST have been something with the livery, some advertisement agency must have told them that it couldn't be possible to seduce more people, frequent business travellers with a girlish colourscheme. And maybe Swiss bought some shares of Helvetic, and therefore asked them politely to obey new rules...

summersso · Post by **summersso** » 13 Nov 2006, 23:45

Philippe1983 wrote:That's a point, but working on pink planes, washing pink planes, managing a pink fleet... Think about that stupid color !!!

Wizzair have a pretty dashing pink and purple colour scheme and they seem to do quite well! I think the new scheme is far more serious (and people will get them confused with Swiss)... I'd have chosen something a little less "nationalistic", more youthful and instantly recognisable.

Buzz · Post by **Buzz** » 14 Nov 2006, 01:57

Helvetic is flying for Swiss now, might have something to do with the move...

BelgianBoy · Post by **BelgianBoy** » 14 Nov 2006, 17:18

In Key West, the cans are pink

fokker_f27 · Post by **fokker_f27** » 14 Nov 2006, 18:08

At least the scheme has taste now.

The new one is not very original, but the old one was just terrible...

SilverJET · Post by **SilverJET** » 15 Nov 2006, 19:22

sn690 wrote:Link is broken, does someone has a picture of the ' new ' one ?

Here is the link > http://www.liladesign.com/liladesign/ai ... eblog.html

It's a shame that a flashy colourscheme has to move for an all white concept. But the new one isn't that bad!

A318 · Post by **A318** » 19 Nov 2006, 00:31

Not a good move, with this new livery I think they loose their own identity:

Greetz,

Erwin

Avro · Post by **Avro** » 30 Nov 2006, 20:47

And here we have the first F100 in the new colours:

http://www1.airliners.net/open.file/1146639/L/

Chris

Koenie666 · Post by **Koenie666** » 30 Nov 2006, 21:04

I guess conservative is in fashion.

fokker_f27 · Post by **fokker_f27** » 30 Nov 2006, 22:48

I think it looks better on the drawing then on the real aircraft.

Philippe1983 · Post by **Philippe1983** » 01 Dec 2006, 22:06

Yup, looks more shiny on the drawing...

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Helvetic to change its colours

Helvetic to change its colours

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