Yeah, revisiting the title of the old song : What a difference a year
Screenshot of 22SEP … 2019
Then, SN long-haul fleet all out towards NA and AFI markets.
Today, a handful of commercial flights per week. Most not even sustained by commercial demand but by spot requirements.
Our capacity to envisage the future is typically based on the assumption that it will be in line with the recent past. A type of linear regression. So, what base do we have for our projection? How can we prepare for what future?
Time to think out of the box?
Lots of barriers for candidate travelers. Business demand is a good as dead for +6 months to come, and for all travelers : red countries, closed borders, $150 PCR test on arrival, quarantine on return, fear of contamination, ...
Lamar Muse left Southwest to start his own MuseAir, 2x2 leather seats DC-9, comfy, non-smoking, and siphoned out of Southwest those who didn't want to be considered like sardines. Muse had identified that there was a market segment where people were ready to pay a bit more to travel differently. That's out of the box thinking. (not that MuseAir was successful in the long term though and was later bought by ... Southwest).
OK, cost cutting and reducing personnel is the default panacea but then what?
See ya ... on 22SEP21.