Brussels Airlines in 2019

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Airbus330lover
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Re: Brussels Airlines in 2019

Post by Airbus330lover »

And.... yesterday on Flight LH1004...
Edition 10/2019 of the magazine.....
All the Star Alliance on the same page and.... no SN
Kayser CS if you don't want us, sell SN
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RoMax
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Re: Brussels Airlines in 2019

Post by RoMax »

For the stupid picture complaints, the Q3 report itself (the pdf) and the PowerPoint presentation of the Q3 Analyst and Investor Conference Call has a new picture where the SN tail has been added. They just didn't replace the rest.

For the rest of the segmentation it's not finalized in detail yet because that's not a simple matter of communication, but in the official structure of the business. The LHG Vorstand first has to officially approve that and under which terms and conditions SN moves to the Network Airlines organization for this and that (a full inclusion like eg OS and LX would be more costly than today for SN, so it's a matter of working out in detail where SN will be fully integrated and where it continues to work more independently). That's something that takes time, but it will come soon now. When the LHG Vorstand/Executive Board approves how SN will be embedded in the Network Airlines organization, then they will change everything which is visible to the outside world.

But in the meantime the Q3 report clearly says: "[...] Brussels Airlines will be moved to the Network Airlines organization, [...]" and "Brussels Airlines will benefit from close cooperation with Network Airlines" and the PPT présentation shows a slide with both OS and SN on the main actions they take to regain profitability and that includes for SN the comment: "Commercial embedding with Network Airlines".

Don't mistake uncareful communication (like changing some pics but not all etc) with a company strategy and decisions... :roll:
Last edited by RoMax on 07 Nov 2019, 13:04, edited 1 time in total.

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Airbus330lover
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Re: Brussels Airlines in 2019

Post by Airbus330lover »

RoMax wrote:
07 Nov 2019, 13:01
For the stupid picture complaints, the Q3 report itself (the pdf) and the PowerPoint presentation of the Q3 Analyst and Investor Conference Call has a new picture where the SN tail has been added. They just didn't replace the rest.

For the rest of the segmentation it's not finalized in detail yet because that's not a simple matter of communication, but in the official structure of the business. The LHG Vorstand first has to officially approve that and under which terms and conditions SN moves to the Network Airlines organization for this and that (a full inclusion like eg OS and LX would be more costly than today for SN, so it's a matter of working out in detail where SN will be fully integrated and where it continues to work more independently). That's something that takes time, but it will come soon now. When the LHG Vorstand/Executive Board approves how SN will be embedded in the Network Airlines organization, then they will change everything which is visible to the outside world.

But in the meantime the Q3 report clearly says: "[...] Brussels Airlines will be moved to the Network Airlines organization, [...]" and "Brussels Airlines will benefit from close cooperation with Network Airlines"
Can you then explain that SN is still not mentionned as STAR Member ?

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RoMax
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Re: Brussels Airlines in 2019

Post by RoMax »

Airbus330lover wrote:
07 Nov 2019, 13:03
Can you then explain that SN is still not mentionned as STAR Member ?
That's simply a mistake (unless it talks about something Star Alliance related not used/offered by/applicable to SN - I don't see the full page/ad), nothing to do with SN being part of whatever in the LHG corporate structure.
SN's membership of Star Alliance is completely independent from how SN is structurally fitted in LHG (unless it would be decided that SN shouldn't be part of Star, which is not the case and even if it would be the case, as long as SN is a member, and they are, the communication has to be as such).

As I added to my previous post, don't mix communication or visual 'mistakes' with corporate decisions.

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BrightCedars
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Re: Brussels Airlines in 2019

Post by BrightCedars »

Airbus330lover wrote:
07 Nov 2019, 13:03
Can you then explain that SN is still not mentionned as STAR Member ?
Sure, the people in charge of the magazine have not been informed of SN's new status as not being hidden under the EW umbrella, or didn't act on it yet.

We should rejoice: SN is given a chance to move away from the EW model and prove itself worthy of being listed as one of the network carriers. They have 2 years to do this.

Would LH sell SN? I don't think so. If SN fails to reboot, they will go back to the EW umbrella and African routes will be plundered by the other remaining network airlines. If they succeed, they might be allowed back at LH's grown ups table and reap the benefits of group membership.

In any case, selling or letting SN fail is extremely dangerous for LH. If they sell there will only be the big competitors able to purchase: do they want AFKL or IAG at their doorstep? If SN fails, BRU has the potential, and this against all of AFKL with AMS/CDG, IAG with LHR & LH with FRA, to become the low cost European & Transatlantic platform smack in the middle of this lucrative catch area.

My 2 €c

Homo Aeroportus
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Re: Brussels Airlines in 2019

Post by Homo Aeroportus »

Airbus330lover wrote:
07 Nov 2019, 12:55
And.... yesterday on Flight LH1004...
Edition 10/2019 of the magazine.....
All the Star Alliance on the same page and.... no SN
Kayser CS if you don't want us, sell SN
Indeed, "just" a blunder, a mistake.
Correction, several mistakes. Avianca and SAS have also been forgotten in the list of Star members.

But the picture is interesting, worth a thousand words.
Amateurs.

H.A.

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sn26567
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Re: Brussels Airlines in 2019

Post by sn26567 »

BrightCedars wrote:
07 Nov 2019, 13:50
If SN fails to reboot, they will go back to the EW umbrella and African routes will be plundered by the other remaining network airlines. If they succeed, they might be allowed back at LH's grown ups table and reap the benefits of group membership.
SN will not fail to reboot. This morning, CEO Christina Foerster and CFO Dieter Vranckx both said that SN WILL reach an 8% EBIT margin in 2022, whatever it takes to get there.
André
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Poiu
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Re: Brussels Airlines in 2019

Post by Poiu »

sn26567 wrote:
07 Nov 2019, 17:01
SN will not fail to reboot. This morning, CEO Christina Foerster and CFO Dieter Vranckx both said that SN WILL reach an 8% EBIT margin in 2022, whatever it takes to get there.
Saving 10% will be very very hard, if not impossible!
If it would be that simple, why have they been throwing away all these millions during the last 18 years??
Despite a boom in aviation, low fuel prices, state aid, a reshuffle of investors money and Lufthansa support, SN has been loss making during almost their entire existence. I honestly don’t believe in the miracle they will need to achieve 8% EBIT in three years.
The answer Christina and Dieter gave was an avoiding one, because they didn’t want to answer the “what if we don’t achieve 8%” question.
Year after year I hear the same story, we will be profitable in two or three years from now, but we never achieve the set targets, I am afraid it won’t be any different this time.

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CTBke
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Re: Brussels Airlines in 2019

Post by CTBke »

Airbus330lover wrote:
07 Nov 2019, 12:55
And.... yesterday on Flight LH1004...
Edition 10/2019 of the magazine.....
All the Star Alliance on the same page and.... no SN
Kayser CS if you don't want us, sell SN
Swiss on the other hand shows Brussels Airlines in the list of Star Alliance members, it's just lack of detail at LH
Citybird
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Passenger
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Re: Brussels Airlines in 2019

Post by Passenger »

Interview with Christina Foerster on public broadcaster VRT, Terzake, 7th Nov 2019:

https://www.vrt.be/vrtnws/nl/Journaal-W ... -terzake/#

interview starts at 11min 45sec (total program time is 36min 28sec).

(no deeplink available yet)

Jetter
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Re: Brussels Airlines in 2019

Post by Jetter »

Brussels Airlines sees now as a ‘good time to reboot’

What does that even mean?

www.brusselstimes.com/all-news/belgium- ... -airlines/

Poiu
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Re: Brussels Airlines in 2019

Post by Poiu »

Passenger wrote:
07 Nov 2019, 21:15
Interview with Christina Foerster on public broadcaster VRT
Christina openly admitted the growth of the recent past was unsustainable, something young Sean and myself have been advocating here for years.

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Conti764
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Re: Brussels Airlines in 2019

Post by Conti764 »

Poiu wrote:
07 Nov 2019, 22:28
Passenger wrote:
07 Nov 2019, 21:15
Interview with Christina Foerster on public broadcaster VRT
Christina openly admitted the growth of the recent past was unsustainable, something young Sean and myself have been advocating here for years.
And maybe an answer to your previous question why SN wasn't making money for most of the past 18 years? The previous management wanted to reach profitability through (unrealistic?) growth. If wikipedia is right, SN Brussels Airlines looked like to be on the path of sustainable profitability before the VEX-merger.

So imho that's what todays SN has to be, an XL SNBA.

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BrightCedars
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Re: Brussels Airlines in 2019

Post by BrightCedars »

sn26567 wrote:
07 Nov 2019, 17:01
SN will not fail to reboot. This morning, CEO Christina Foerster and CFO Dieter Vranckx both said that SN WILL reach an 8% EBIT margin in 2022, whatever it takes to get there.
My hopes are with you. The next two years will be particurarly testing with a slowing economy, the prospect of recession, and unstable local politics; although that last one might not have that much of an impact.

By analogy to a diet, sometimes people lose more muscle than fat and end up in a worst shape than they hoped.

krs74
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Re: Brussels Airlines in 2019

Post by krs74 »

Hello

When will the summer schedule of SN be released?
Anybody an idea about destinations like Almeria and Reus?

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sn26567
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Re: Brussels Airlines in 2019

Post by sn26567 »

krs74 wrote:
08 Nov 2019, 14:41
When will the summer schedule of SN be released?
Anybody an idea about destinations like Almeria and Reus?
It was sais at yesterday's press conference tat SN is currently working on its S20 schedule. There should be little difference with S19, except that some leisure destinations might be flown less frequently.
André
ex Sabena #26567

b720
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Re: Brussels Airlines in 2019

Post by b720 »

Cost cutting already visible. No more free complimentary meals and drinks on Flex and fast!

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RoMax
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Re: Brussels Airlines in 2019

Post by RoMax »

b720 wrote:
08 Nov 2019, 22:41
Cost cutting already visible. No more free complimentary meals and drinks on Flex and fast!
Which shouldn't have come as a complete surprise, Flex&Fast has been on sale excluding complimentary catering since July (so even before the Reboot plan) for flights as from this winter season.

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lumumba
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Re: Brussels Airlines in 2019

Post by lumumba »

I flew in fast and flex in August with complimentary catering included!
Hasta la victoria siempre.

flightlover
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Re: Brussels Airlines in 2019

Post by flightlover »

lumumba wrote:
09 Nov 2019, 01:29
I flew in fast and flex in August with complimentary catering included!
I think it is more to do with the time you ordered the tickets. If you have a ticket including a meal they just can't tell you last minute: "sorry but you will not get what you paid for."

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