Air Belgium in 2018

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Desert Rat
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Re: Air Belgium in 2018

Post by Desert Rat » 28 Sep 2018, 00:11

To make your long story short...it's all about branding right?

737MAX
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Re: Air Belgium in 2018

Post by 737MAX » 28 Sep 2018, 11:38

Vic Diesel wrote:
27 Sep 2018, 15:59

The airline exists, the CI exists and I guess they still have not abandoned hope to fly scheduled flights and not rely entirely on ACMI and therefore - plus considering the costs of a rebranding etc. - it would be preposterious to already put the aircraft back into hangars for the rebranding, instead of letting them fly for revenue.
Sure. No doubt about that. But if they want to become an ACMI only airline, they'll need to go for something more neutral than something that looks like the national airline of Belgium ;)

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Vic Diesel
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Re: Air Belgium in 2018

Post by Vic Diesel » 28 Sep 2018, 12:07

737MAX wrote:
28 Sep 2018, 11:38
Vic Diesel wrote:
27 Sep 2018, 15:59

The airline exists, the CI exists and I guess they still have not abandoned hope to fly scheduled flights and not rely entirely on ACMI and therefore - plus considering the costs of a rebranding etc. - it would be preposterious to already put the aircraft back into hangars for the rebranding, instead of letting them fly for revenue.
Sure. No doubt about that. But if they want to become an ACMI only airline, they'll need to go for something more neutral than something that looks like the national airline of Belgium ;)
I fully agree with you, however it takes time and money to re-brand a company. I'm sure that Air Belgium would like to fly as many revenue flights as possible instead of putting aircraft on the ground for re-branding. Much like Carpatair, which has nothing to do with the Carpathian mountains anymore, gave up flying scheduled flights out from Romania and relies completely on ACMI.

Yes, it would be logical to re-brand the company to a neutral name if they decided to rely only on ACMI in the future (did they? Or does Niki Terzakis still have plans to fly scheduled flights under own flight numbers?) - but to this day, it would be a financially insane decision.
Best regards,
Viktor

(Budapest-born, Vienna-raised, working in Brussels)

Passenger
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Re: Air Belgium in 2018

Post by Passenger » 28 Sep 2018, 12:33

Agree: when they switch to ACMI only, a name change would be the best scenario. But they are in Plan B now, and then a name change is no priority. And Surinam Airways, Air France, British Airways and TUIfly Belgium have proven that their name is no big deal. What matters for short notice ACMI is the onboard quality, the reliability, the safety image, the safety record, the flexibility, ...

The continuation of their scheduled flights seems to be a more relevant issue now. Bookings for HKG are still possible as from April 2019. Me thinks that they won't be able to restart their scheduled flights and/or open new scheduled routes. Am I wrong?

TLspotting
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Re: Air Belgium in 2018

Post by TLspotting » 28 Sep 2018, 12:55

Zhengzhou should open in a while...
I'm Thibault Lapers, spotter in Belgium for now 3 years, but not yet across the world and a huuuuuge aviation geek ! Join me on Facebook & Twitter @TLspotting

Shonix
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Re: Air Belgium in 2018

Post by Shonix » 28 Sep 2018, 13:33

Desert Rat wrote:
28 Sep 2018, 00:11
To make your long story short...it's all about branding right?
A brand name that isn’t enough relevant to match the company’s initial business plan which is now compromised.

In terms of image, they’re in a very bad situation right now which, besides the financial situation, helps increasing the lack of confidence and trust towards the company.

AarjenP
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Re: Air Belgium in 2018

Post by AarjenP » 28 Sep 2018, 15:19

Even in their flight status colors they're proud to show the Belgian flag! ;)

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Passenger
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Re: Air Belgium in 2018

Post by Passenger » 28 Sep 2018, 18:38

Surinam Airways, who was Air Belgium's first ACMI client, will use an EuroAtlantic B767-300ER for Saturday's PY-993/PY-994 AMS-PBM-AMS:
https://www.flightradar24.com/data/aircraft/cs-tkt

sean1982
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Re: Air Belgium in 2018

Post by sean1982 » 28 Sep 2018, 18:54

Passenger wrote:
28 Sep 2018, 18:38
Surinam Airways, who was Air Belgium's first ACMI client, will use an EuroAtlantic B767-300ER for Saturday's PY-993/PY-994 AMS-PBM-AMS:
https://www.flightradar24.com/data/aircraft/cs-tkt
And?

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sn26567
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Re: Air Belgium in 2018

Post by sn26567 » 28 Sep 2018, 18:59

sean1982 wrote:
28 Sep 2018, 18:54
Passenger wrote:
28 Sep 2018, 18:38
Surinam Airways, who was Air Belgium's first ACMI client, will use an EuroAtlantic B767-300ER for Saturday's PY-993/PY-994 AMS-PBM-AMS:
https://www.flightradar24.com/data/aircraft/cs-tkt
And?
Cheaper, older, less comfortable, ...
André
ex Sabena #26567

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Re: Air Belgium in 2018

Post by Passenger » 28 Sep 2018, 21:03

sn26567 wrote:
28 Sep 2018, 18:59
Passenger wrote:
28 Sep 2018, 18:38
Surinam Airways, who was Air Belgium's first ACMI client, will use an EuroAtlantic B767-300ER for Saturday's PY-993/PY-994 AMS-PBM-AMS:
https://www.flightradar24.com/data/aircraft/cs-tkt
Cheaper, older, less comfortable, ...
When three of your four aircraft are on the ground, and when the competition has to send their aircraft from Lisbon to Amsterdam (flying time LIS-AMS is 3 hours one way), you should be able to offer Surinam Airways a better quote.

(Or perhaps Air Belgium has other charters this weekend.)

Desert Rat
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Re: Air Belgium in 2018

Post by Desert Rat » 28 Sep 2018, 21:46

Better to keep the A/C on the ground than losing money.

sean1982
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Re: Air Belgium in 2018

Post by sean1982 » 28 Sep 2018, 23:54

Passenger wrote:
28 Sep 2018, 21:03
sn26567 wrote:
28 Sep 2018, 18:59
Passenger wrote:
28 Sep 2018, 18:38
Surinam Airways, who was Air Belgium's first ACMI client, will use an EuroAtlantic B767-300ER for Saturday's PY-993/PY-994 AMS-PBM-AMS:
https://www.flightradar24.com/data/aircraft/cs-tkt
Cheaper, older, less comfortable, ...
When three of your four aircraft are on the ground, and when the competition has to send their aircraft from Lisbon to Amsterdam (flying time LIS-AMS is 3 hours one way), you should be able to offer Surinam Airways a better quote.

(Or perhaps Air Belgium has other charters this weekend.)
Maybe AB didnt have a purser or captain out of rest? I saw the tender surinam put out and it was for 3 PBM rotations

Desert Rat
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Re: Air Belgium in 2018

Post by Desert Rat » 30 Sep 2018, 22:20

I remember a while ago someome depicted the poor performance of ABB while flying from Paris to Lagos...with a screenshot attached to demonstrate how ABB was bad in terms of on-time departure...
Well take a look at their Abu-Dhabi operation for British Airways...not that bad!
https://www.flightradar24.com/data/aircraft/oo-abb

teddybAIR
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Re: Air Belgium in 2018

Post by teddybAIR » 01 Oct 2018, 14:46

It doesn't take an MBA to understand that competing against well established carriers in one of the most competitive markets with a new brand, bad shedule, secundary airport, small marketing budget while relying on the patience of your investment partners is a short term and short lived strategy.

convair
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Re: Air Belgium in 2018

Post by convair » 01 Oct 2018, 16:41

Desert Rat wrote:
30 Sep 2018, 22:20
I remember a while ago someome depicted the poor performance of ABB while flying from Paris to Lagos...with a screenshot attached to demonstrate how ABB was bad in terms of on-time departure...
Well take a look at their Abu-Dhabi operation for British Airways...not that bad!
https://www.flightradar24.com/data/aircraft/oo-abb
And remember STD is push-back time, whilst ATD is take-off time.

Moreover, any delay listed in these tables is meaningless anyway since there is no indication of their cause.

Bralo20
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Re: Air Belgium in 2018

Post by Bralo20 » 01 Oct 2018, 23:51

convair wrote:
01 Oct 2018, 16:41

And remember STD is push-back time, whilst ATD is take-off time.

Moreover, any delay listed in these tables is meaningless anyway since there is no indication of their cause.
STD = Scheduled Time of Departure
ATD = Actual Time of Departure

;)

Desert Rat
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Re: Air Belgium in 2018

Post by Desert Rat » 02 Oct 2018, 20:33

Thanks for the heads-up, but what I meant was that those delays in Paris weren't code fourty!

TLspotting
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Re: Air Belgium in 2018

Post by TLspotting » 03 Oct 2018, 17:38

AB is going to fly for BA from Heathrow to Dubai as from 1/2 November until 14/15 December 2018.

BA105 LHR - DXB 20:40 - 07:55+1 1234567 A343
BA104 DXB - LHR 14:00 - 18:00 1234567 A343
I'm Thibault Lapers, spotter in Belgium for now 3 years, but not yet across the world and a huuuuuge aviation geek ! Join me on Facebook & Twitter @TLspotting

Shonix
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Re: Air Belgium in 2018

Post by Shonix » 04 Oct 2018, 08:59

teddybAIR wrote:
01 Oct 2018, 14:46
It doesn't take an MBA to understand that competing against well established carriers in one of the most competitive markets with a new brand, bad shedule, secundary airport, small marketing budget while relying on the patience of your investment partners is a short term and short lived strategy.
Heard from a member of the management: "There's room for everybody on the market".

For the moment, let's say they know what they're doing. Time will tell us if Air Belgium is a success or a fail.

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