Helvetic to change its colours

Join this forum to discuss the latest news that happened in the world of commercial aviation.

Moderator: Latest news team

Post Reply
User avatar
Avro
Posts: 8865
Joined: 28 Apr 2003, 00:00
Location: Belgium

Helvetic to change its colours

Post by Avro »

The famous barbie looking F100's of the swiss low cost Helvetic will soon change their colours to a more traditional swiss looking airline.

Image

Credits to LilaDesign. Full article here: http://www.liladesign.com/blog/Brand%20 ... page1.html

Bye bye barbie plane ;) :

http://www.airliners.net/open.file/1085111/L/

Credits: Tis Meyer

What do you people think of this change ?

Chris
Last edited by Avro on 19 Nov 2006, 11:30, edited 1 time in total.

User avatar
sab319
Posts: 2148
Joined: 29 Nov 2003, 00:00
Location: Mortsel, antwerp, Flanders, Belgium, Europe, Earth, Milky way
Contact:

Post by sab319 »

even tho less flashy, i think it's an improvement

Charlie Roy
Posts: 520
Joined: 29 Aug 2006, 22:20
Location: Europa

Post by Charlie Roy »

I think that it's a disastrous move :?

People will just mistake them as being Swiss Airlines and not even see, or pay attention, to the light grey "helvetic".

A total waste of one of their most important advertising spaces!!

User avatar
Philippe1983
Posts: 70
Joined: 12 Nov 2006, 12:15
Location: B-1367 , near EBBE

Post by Philippe1983 »

Charlie Roy wrote:I think that it's a disastrous move
People will just mistake them as being Swiss Airlines and not even see, or pay attention, to the light grey "helvetic".
A total waste of one of their most important advertising spaces!!
That's a point, but working on pink planes, washing pink planes, managing a pink fleet... Think about that stupid color !!! Soon or later it's going to irritate people. The company wants to carry another image. MUST have been something with the livery, some advertisement agency must have told them that it couldn't be possible to seduce more people, frequent business travellers with a girlish colourscheme. And maybe Swiss bought some shares of Helvetic, and therefore asked them politely to obey new rules...
Image

summersso
Posts: 172
Joined: 20 Oct 2006, 18:45
Location: Vienna, Austria

Post by summersso »

Philippe1983 wrote:That's a point, but working on pink planes, washing pink planes, managing a pink fleet... Think about that stupid color !!!
Wizzair have a pretty dashing pink and purple colour scheme and they seem to do quite well! I think the new scheme is far more serious (and people will get them confused with Swiss)... I'd have chosen something a little less "nationalistic", more youthful and instantly recognisable.

User avatar
Buzz
Posts: 1304
Joined: 04 Mar 2003, 00:00
Location: Hasselt

Post by Buzz »

Helvetic is flying for Swiss now, might have something to do with the move...

BelgianBoy
Posts: 75
Joined: 11 Apr 2005, 00:00

Pink aircraft

Post by BelgianBoy »

In Key West, the cans are pink

User avatar
fokker_f27
Posts: 1812
Joined: 19 Nov 2005, 00:00
Location: Weerde, Zemst - Belgium

Post by fokker_f27 »

At least the scheme has taste now. :wink: The new one is not very original, but the old one was just terrible...
The most sexy girl in the sky: The Sud-Est Caravelle 12.

User avatar
SilverJET
Posts: 371
Joined: 25 Sep 2003, 00:00
Location: Maasmechelen, Limburg (B)

Post by SilverJET »

sn690 wrote:Link is broken, does someone has a picture of the ' new ' one ?
Here is the link > http://www.liladesign.com/liladesign/ai ... eblog.html

It's a shame that a flashy colourscheme has to move for an all white concept. But the new one isn't that bad!
Best Regards Raymond

User avatar
A318
Posts: 1722
Joined: 13 Aug 2003, 00:00
Location: Between here and there
Contact:

Post by A318 »

Not a good move, with this new livery I think they loose their own identity:

Image

Greetz,

Erwin
A Whole Different Animal

User avatar
Avro
Posts: 8865
Joined: 28 Apr 2003, 00:00
Location: Belgium

Post by Avro »

And here we have the first F100 in the new colours:

http://www1.airliners.net/open.file/1146639/L/

Chris

Koenie666
Posts: 54
Joined: 21 Jul 2006, 14:09
Location: WVL

Post by Koenie666 »

I guess conservative is in fashion.

User avatar
fokker_f27
Posts: 1812
Joined: 19 Nov 2005, 00:00
Location: Weerde, Zemst - Belgium

Post by fokker_f27 »

I think it looks better on the drawing then on the real aircraft. :?
The most sexy girl in the sky: The Sud-Est Caravelle 12.

User avatar
Philippe1983
Posts: 70
Joined: 12 Nov 2006, 12:15
Location: B-1367 , near EBBE

Post by Philippe1983 »

Yup, looks more shiny on the drawing... :?
Image

Post Reply