That's what strikes me as well: everybody complains, but nobody has a clue about what should be done (except for the ghost theories like "SN has to lease/purchase B777 aircraft").
With all do respect... I'm not an airline manager. Off course I've a few ideas, but I think everybody has ideas. I even have some dreams.
But what is the point to explain my ideas and dreams about SNBA.
I'm just a "simple" businessman who have an interest in aviation.
I think some people confuse the word "complain" with "criticism".
How long is the SNBA - Virgin Express merger going on and what are the concrete results. I'm one of the few people who think that losing "Rob Kuypers" was not a good move. Rob had some good ideas, ok ... maybe he was a little bit conservative... Rob wasn't an easy CEO, he tried to convince the board of directors with his ideas. But he discovered that this SN board of directors was even more conservative than himself.
For the moment SN holding hasn't a real leader... that's one of the big problems SN has now. I would even say the old Virgin Express management is the real and single "director" of the new SN strategy. Let's cross our fingers for the new CEO.
For some strange reason, a lot of people seem to think that "SN hasn't decided about anything yet" because no press release with the new product details has been released yet. Those very same people seem to forget that big announcements like this are only communicated at press conferences, and not by simply writing a press release.
Just wait and see. When SN feels that the time is right to communicate, everything will be announced (which is the procedure for every company taking itself serious).
ok... Let's some up what we already know...
We all remember the "spring" press conference.
We also know that this press conference was filled with "air".
some points (or should I say "ideas")
1) the new company will offer two products...
--> The public and the press asked what can we expect from these new products. Will the business class disappear ?
--> the SN answer: "hhheeuuu... It will be like on the "train", you will have two classes.
2) we want to expand our long haul traffic with 2, maybe 3 extra aircrafts.
--> On what timeframe do you want to introduce these new routes and aircraft. And can we expect some new international routes ?
--> the SN answer : We negotiate with A & B, and the leasing companies. (till the offer us something for "free" ). We're looking to expand our African network and maybe some USA destination(s). (Where, how and when ?)
3) We want to expand and reinforce our African network by looking into intra African connections and companies.
We have a number of African projects running. We're looking to concrete one are two of these projects.
Cameroon has the only project until now that has work out (a little). The last information about this wasn't very positive... but Africa will always stay Africa... so we can expect everything.
conclusion:
The SN African story: little answers and a lot of questions. What role will SN play in the future Africa knowing that every mayor airline is planning to expand their African network rapidly (Asian, European and U.S. airlines).
I'm convinced (and I might hope) SN already figured out the new strategy. But at this point I'm also convinced they still have al lot "intern" questions that haven't materialised yet. That's the reason why we discuss the same story over and over again the last few months. There isn't any new information...
Last but not least: if I'm not mistaken, an airline flying 48 aircraft (VEX inclusive) is still classified as a "real airline". Fleet management is based on a lot of factors, and pleasing the spotters is not one of them! (flightsimcrew will be able to confirm ).
To end and conclude my "story"...
A company with one airplane that flies to a destination is an airline. Ofcourse SN with their 48 aircraft is an airline. That's not the discussion. The discussion is if you can call SN an "important" airline that is interesting for BRU and other airline alliances. The answer is NO.
SN have more than 25 code share agreements going on
, SN only have 5 million passengers (SN/Virgin) and SN hasn't have an international network. So I would call the current SN a small airline with no or almost no international and even European importance.
To avoid any future discussions... I've a lot of respect for the people working for SN. The lack of funding and lack of ambition by the leadership is the reason SN hasn't really grown into a big player. The people on the other side should all get a medal, because they make the real SN. They're the "hart" of SN. I'm convinced SN has 5 million happy customers... something the BIG airlines have not ...
ATC