Final flight for Air France’s subsidiary JOON, the airline for millenials

This evening, JOON, an Air France subsidiary, will operate its final commercial flight before the brand and operations are being transferred back to Air France.

The airline was aimed at a young working clientele, the millennials (18 to 35 year-olds), whose lifestyles revolve around digital technology. But Ben Smith, Air France’s latest CEO, didn’t see a further future for the young company’s hybrid concept.

Joon operated flights from Paris to leisure destinations such as Cape Town, Fortaleza and Seychelles, but also in Europe to Berlin and Barcelona.

Joon intended to tackle the strong competition of easyJet, Ryanair and even Transavia France. But both Joon and Air France also faced the competition of Norwegian and Level, real price fighters on long-haul flights with a lower operating cost.

In fact, Joon was not really a low-cost airline: despite a cheap collective labour agreement for cabin crew members, the pilots signed a standard Air France contract.