Virgin America
Merged into Alaska Airlines
Known for its colourful cabin lighting, quirky personality, and desire to offer a stylish option in US air travel, Virgin America seduced fliers and captured airline awards throughout its decade of existence.
Although Virgin Group head Richard Branson was only a minority owner, his stunts combined with innovative marketing approaches often grabbed headlines, such as when Branson headlined and crowd-surfed at a Dallas rally while the airline utilized Change.org to gather support for the right to fly from the city’s Love Field.
Hearts broke across the country when Alaska Airlines was successful in purchasing the airline, and the final Virgin America flight took off on April 24, 2018.