Fraport Twin Star Achieves Dynamic Growth in 2016
New aviation marketing strategy launched
Ulrich Heppe, the CEO of Fraport Twin Star Management AD – the company managing BOJ and VAR – discussed the importance of these airports for Bulgaria’s growing tourism industry:
“We have made a real breakthrough this summer and intend to continue building on this stellar performance at the Twin Star airports. In cooperation with our partners in the travel chain, we are working hard to develop Varna and Burgas as popular gateways to Bulgaria’s leading tourism region.”
The dynamic summer season can also be attributed to Fraport Twin Star’s expanded marketing initiatives. As Heppe explains, “Fraport Twin Star has launched the ‘Twin Star to Five’ aviation marketing strategy to intensify cooperation among five major players in the travel chain – the airlines, tour operators, hoteliers on the Black Sea coast; international tourism trade fairs, as well as the regional municipalities, especially the cities of Varna and Burgas. We are not only promoting BOJ and VAR as destinations, but the amazing Black Sea region and even Bulgaria overall.” One of the joint projects with hotels and municipalities is the special Route Development Fund for bringing new aviation routes to Burgas and Varna.
Heppe talks passionately about the potential of Bulgaria’s Black Sea Coast:
There is so much to discover and enjoy: from seaside ambiance and cuisine, Bulgarian wines, wellness and golf resorts, to UNESCO World Heritage Sites and other historical treasures, international events and festivals – and, of course, the stunning beauty of the Black Sea coastline.”