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TUI Belgium sees 18% boost in Summer 2025 bookings thanks to early deals and Black Friday success

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TUI Belgium reports a strong start to the summer 2025 booking season, with an 18% increase in reservations compared to last year. Key drivers include a shortened early booking period by many hotels and a highly effective Black Friday campaign.

Highlights:

  • Popular RIU hotels in Spain recorded significant growth, with 25% of summer 2025 capacity booked within the first month.
  • Top destinations remain Spain (36%), Greece (24%), and Turkey (14%), with notable surges in Mexico, Cyprus, and Malta, where bookings have doubled.
  • Early booking incentives, offering discounts up to €500, motivated travellers to secure holidays before promotions end.

With a robust early response, TUI anticipates a successful summer 2025 season.

This post was published on 11 December 2024 11:37

André Orban

M. Sc. Engineering

Published by
André Orban

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