The TAP Safety Video, a video with safety instructions that is shown on board its planes, has won another award, this time at the 14th annual Golden City Gate Awards (“Das Goldene Stadttor 2016 – Tourism Multimedia Award”). This international contest, which awards the best work in the area of tourism promotion, took place during the ITB Berlin trade show, one of the world’s leading tourism trade fairs.
TAP was recognised for its Safety Video in the “Economy” category as the video is also a tribute to Lisbon. The video follows ten Portuguese people, aged 7 to 70, as they make their way through the city to get to their plane, culminating in the experience of flying for the first time.
Along the way, and on all different kinds of transport, these passengers remind us of the safety rules while they show us the city, discovering Lisbon, a city that is historic and modern, trendy and cosmopolitan – a tourist destination worth getting to know.
The Lisbon Tourism Association worked with TAP as a partner in the video project. The video is currently being shown on board the airline’s fleet.
Films entered in the Golden City Gate awards contest are judged by an international jury based on criteria such as creativity and innovation, whether they meet their objectives regarding the target audience and whether they create an incentive for the audience to visit the destination. The contest is sponsored by the Federal Association of German Film and AV Producers e.V. in Wiesbaden and by ITB Berlin.
This is yet another award to add to the list of awards won by TAP’s Safety Video:
- Special Award at the 10th Film Art & Tourism Festival “FilmAT” in Warsaw, Poland (May 2015);
- Finalist at SILAFEST 2015 – The International Festival of Tourist and Ecology Film, in Servia (September 2015);
- First Prize in the “Mobility & Transports” category and Special Award in the “Branding & Business Award” category in the 8th ART&TUR – International Tourism Film Festival (October 2015).
The Safety Video has also been entered in the 2016 US International Film & Video Festival in Los Angeles, California.