This is the fifth Italian city served by the company, which also flies to Rome, Milan, Bologna and Venice from Lisbon and, to Milan from Porto.
The Florence route is operated by TAP Express Embraer 190s, with 10 flights a week. Flights depart from Lisbon at 7:05, arriving in Florence at 10:50 on Tuesdays, Wednesdays, Fridays, Saturdays and Sundays. There are also flights departing Lisbon at 15:50, arriving in Florence at 19:35 on Mondays, Thursdays, Fridays, Saturdays and Sundays.
TAP believes this is a route with a lot of potential traffic in both directions and has committed to promoting Portugal in Florence with an advertising campaign that includes 25 taxis for three months and a city centre billboard.