Scandinavian Airlines (SAS) has officially reintroduced Business Class on European routes, and early booking figures indicate strong demand from travellers seeking a clearer premium offering.
The revamped European Business Class is part of SAS’s broader premium strategy, which also includes the addition of 35 new lounges across Europe and Scandinavia starting today, enhancing the end-to-end travel experience.
“The strong early interest shows that our premium strategy resonates with customers,” said Paul Verhagen, SAS Chief Commercial Officer. “We’re delivering the premium experience expected of a full-service European airline.”
Key Business Class features include:
The product is available on all international European flights, including within Scandinavia, as SAS aims to strengthen its competitive position in the premium segment.
This post was published on 1 October 2025 18:22
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