Samoa Airways reveals New Logo

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Samoa Airways, Samoa’s new international airline, has revealed its new logo as it prepares to launch international jet services.

The logo which acknowledges the airline’s origins and links, features an adapted version of the iconic coconut tree which since 1959 has been the symbol of the National Carrier.

Samoa’s National Airline was the first and is still the only carrier in the South Pacific to use the coconut tree in its branding.

In the past, copra was a key part of Samoa’s economy and today the humble coconut and its numerous value-added by-products together with tourism play a vital role in Samoa’s social and economic development.

For Samoans, the coconut tree has its many uses and like the growth trajectory of the ‘tree of life’, it also represents the resilience and versatility of Samoans to punch above their weight and proudly take their place on the global stage.

To Visitors, the coconut tree invokes images of warm tropical weather, beautiful beaches and a luxuriant Pacific environment which Samoa has in abundance. Combined with its age-old culture and way of life, it’s these simple pleasures and authentic experiences which draw many visitors to Beautiful Samoa.

These key elements provide the basis for Samoa Airways’ aspirations which are to build a solid foundation for the National Airline enabling it to compete successfully on the global stage, to connect the global Samoan diaspora to the ‘motherland’ and to be a major player in driving tourism growth, in collaboration with key partners, through the promotion of Samoa as a premium visitor destination.

The airline’s logo prominently features ‘SAMOA’ and uses the three colours of the Samoan flag.

The Samoan government launched a partnership with Fiji Airways to resurrect Samoa’s national airline.

The airline will be renamed Samoa Airways, and will use the certificate of existing turboprop carrier Polynesian Airlines.

Polynesia Airlines currently operates a fleet of three DHC-6 300 Twin Otters. It provides short-haul flights between Samoa and American Samoa

source: Samoa Observer

1 COMMENT

  1. Samoa Airways outlines international service from Nov 2017
    Posted 30 August 2017 03:00

    Samoa Airways last week revealed its operational schedule, ahead of its November 2017 launch. With 2-class Boeing 737-800 aircraft, the airline will serve Apia – Auckland and Apia – Sydney route from 14NOV17. Planned schedule, subject to approval, as follow.

    Apia – Auckland 6 weekly
    OL731 APW0700 – 1015AKL 738 x157
    OL731 APW0715 – 1030AKL 738 57

    OL732 AKL1110 – 1605APW 738 x157
    OL732 AKL1125 – 1620APW 738 57

    Apia – Sydney 2 weekly
    OL855 APW1705 – 2040SYD 738 46
    OL856 SYD2140 – 0615+1APW 738 46

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