Ryanair launches latest digital initiatives within the “Always getting better” programme

Ryanair launched its latest digital initiatives at the Web Summit in Lisbon, under year 4 of its “Always Getting Better” programme which include:

• New Ryanair Rooms website & app
• Dedicated Chinese language website
• Personalised Ryanair.com website
• Ryanair Tickets
• Connecting flights at Porto from January

Ryanair has launched a major upgrade to its Ryanair Rooms website, offering its customers an even wider choice of hotel, hostel, B&B, holiday villa and homestay options, and all at the lowest prices.

Ryanair also launched a dedicated Chinese website www.ryanair.com/cn/zh (its 19^th language site), allowing customers to search and book the lowest fares in Europe.

Customers logged in through the MyRyanair customer registration platform can enjoy a personalised Ryanair.com website experience, displaying their preferred and most recently searched routes, as well as recommended products and services based on the type of trip, as part of the first phase of an extensive personalisation upgrade, with tailored special offers to follow.

Ryanair Tickets, in partnership with Coras, is now live on the Ryanair.com website, allowing customers to book tickets for London West End shows, with even more events and attractions to be added in the coming months.

Ryanair will also launch a connecting flights service at Porto Airport from January, providing Ryanair customers with an expanded route choice of 20 connecting services in total, and the opportunity to book and transfer directly onto connecting Ryanair flights.

These latest digital developments are in addition to Apple Pay integration, connecting flights, long-haul Air Europa flights on sale on Ryanair.com and a new partnership with the Erasmus Student Network – with much more to come.

At the Web Summit, Ryanair’s Kenny Jacobs said:

We are pleased to launch these latest digital initiatives under year 4 of our “Always Getting Better” programme. Our improved Ryanair Rooms site, new Chinese website, personalised website and Ryanair Tickets are the latest steps on our journey to becoming the ‘Amazon of Travel’, and with these new digital initiatives, we’re continuing to improve all aspects of the Ryanair experience for our 129 million customers. And from January, Porto will become the third airport with a connecting flights service, across 20 routes.

While we continue to innovate, the one thing that won’t change will be our low fares, and customers will continue to enjoy the biggest and best choice of destinations, with the most on-time flights and a fantastic onboard experience.