Ryanair today (9 May) announced it smashed 1 billion platform visits per year (April 2017 to March 2018) for the first time in its history. This new 1,000,000,000 visitor record (website and app combined) is more visits than Lufthansa, British Airways, Air France, KLM and Iberia combined, and demonstrates that Ryanair’s website and app are the go-to platforms for customers searching and booking the lowest fares, thanks to the continuing success of the “Always Getting Better” customer experience programme.
The figures have been independently verified by SimilarWeb and show that Ryanair’s platform received:
• More visits than Lufthansa, British Airways, Air France, KLM and Iberia combined
• More visits than Gap, Sky News, Tesco & Victoria’s Secret
• 6 times the visits of Man United, the world’s most visited football club site
• 22 visits per second
• The most visits in order of market: 1. UK 2. Italy 3. Spain 4. Germany 5. Ireland
Ryanair’s Kenny Jacobs said:
“We are delighted to reach this milestone of 1 billion visits in a year, the equivalent of nearly every man, woman and child in Europe and the USA visiting Ryanair’s platforms, as consumers demonstrate they know exactly where to go for the lowest fares in Europe. Ryanair.com is the world’s most visited airline website and the Ryanair app is the most used travel app in Europe, and we are continuing to enhance and improve our digital offering and customer experience through Ryanair Labs.
We thank all of our visitors and are celebrating our billion visits with a ‘Thanks a Billion’ flash sale, with seats on the Ryanair.com website and app available from just €19.99, which must be booked before midnight (24:00hrs) on Friday (11 May). Since these amazing low prices will be snapped up quickly, customers should log onto www.ryanair.com and avoid missing out.”