How Ryanair’s attempt to mock British Airways backfired on social media

After a British Airways flight to Dusseldorf mistakenly landed in Scotland, Ryanair decided to taunt its competitor online. Instead, users reminded the budget airline of its own imperfect record.

Budget airline Ryanair’s attempt to mock British Airways backfired as customers pointed out Ryanair’s own history of air travel mishaps. The incident is a reminder that being snarky on social media is a risky move and requires a dedicated strategy and a secure relationship with consumers to execute effectively. Read the entire blog post, written by Ted Kitterman, an editor at PR Daily for Ragan Communications.