As an Official Partner of FIFA, Qatar Airways will have extensive marketing and branding rights at the next two FIFA World Cups, with an expected audience reach of more than two billion people per tournament. The airline will also have visibility at competitions such as the FIFA U-20 World Cup, the FIFA Futsal World Cup and the FIFA Interactive World Cup, the world’s largest online gaming tournament.
Today’s announcement builds on Qatar Airways’ sponsorship strategy with major sporting clubs and events around the globe, which includes partnerships with FC Barcelona and Saudi Arabia’s Al-Ahli FC, as well as Formula E races in Paris and New York, and the UCI Road World Championship, most recently held in Doha, Qatar, alongside long-standing sponsorships of Qatar Total and ExxonMobil Tennis Tournaments.
Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said:
“Qatar Airways understands the power of sport in bringing people together in the spirit of friendly competition. FIFA, as the governing body of the world’s most popular sporting tournament, the FIFA World Cup, embodies the power of football’s popularity, and as such is a natural partner for Qatar Airways. We look forward to celebrating wins with the fans, being inspired by the artistry of the players, and to the excitement of each match over the next two FIFA competition cycles, until the 2022 FIFA World Cup, which will be proudly held in our home country, the State of Qatar.”
Speaking about the new partnership FIFA Secretary General Fatma Samoura said:
“FIFA is delighted to partner with the world’s fastest-growing airline, Qatar Airways. Known for introducing industry firsts, Qatar Airways is an ideal partner for FIFA as we prepare for the first ever World Cup in the Gulf region, the 2022 FIFA World Cup in Qatar. We look forward to working hand in hand with Qatar Airways to promote FIFA competitions and football around the world.”
The Fédération Internationale de Football Association (FIFA) is an association governed by Swiss law founded in 1904 and based in Zurich. It has 211 member associations and its goal, enshrined in its Statutes, is the constant improvement of football.
Qatar Airways is one of the fastest-growing airlines operating one of the youngest fleets in the world, with 199 aircraft flying to more than 150 key business and leisure destinations across six continents. Exciting new destinations being launched in 2017 include Nice, France; Dublin, Republic of Ireland; Sarajevo, Bosnia Herzegovia; and Skopje, the Republic of Macdonia.
This post was published on 7 May 2017 16:41
Air Canada and United Airlines have announced six new routes between Canada and the United…
Heavy rain forced Ibiza Airport to suspend operations twice on Sunday, causing five flight cancellations…
Passengers faced long queues at Amsterdam Schiphol Airport on Sunday, October 18, after a technical…
British architect Simone de Gale, 44, has been convicted of four offences following an incident…
German police are investigating a security incident at Leipzig/Halle Airport after a section of the…
When a government aircraft becomes unavailable before an important diplomatic visit, the timing inevitably attracts…
