Lufthansa Group will rebrand its Miles & More loyalty programme as Lufthansa Group Miles & More by the end of 2026, aligning it more closely with the group’s recently introduced umbrella brand and reinforcing its role as the group’s unified loyalty platform.
The rebranding forms part of a broader strategy to develop the programme into a more integrated loyalty ecosystem across Lufthansa Group airlines, with a stronger focus on personalised offers, relevant content and enhanced customer experiences. The programme will adopt the new brand promise, “Moments that move you,” placing members and their travel experiences at the centre of its positioning.
Alongside the name change, Lufthansa Group Miles & More will receive a completely new visual identity, designed to create a more consistent brand experience across all customer touchpoints while maintaining the individual identities of the group’s airlines. The relaunch is scheduled to be completed by the end of 2026.