Eurowings

Uniform look: Eurowings cabin crew take off in sky blue

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  • Since early November: all 3,200 cabin crew in the Eurowings Group now take off in sky blue uniforms
  • The uniform changeover required 100,000 items
  • The last 700 flight attendants at Germanwings have switched from blackberry to sky blue
  • Michael Knitter, COO of Eurowings: “We’ve achieved another visible milestone towards a unified brand presence.”

More than 3,200 flight attendants take off for the Eurowings Group and now, since the beginning of November, they are all wearing sky blue uniforms. Michael Knitter, Managing Director and COO of the Eurowings Group, says, “We now have a uniform appearance in the cabin and face our passengers as one company – another visible milestone towards a unified brand presence in all our flight operations.”

Around 100,000 items of uniform were needed for the changeover, averaging out at about 30 garments and accessories for each flight attendant. All the items are Oeko-Tex certified and, apart from a few exceptions, all are machine-washable.

The last 700 cabin crew at Germanwings have switched from blackberry-coloured uniforms to sky blue. The dress has been a best-seller: flight attendants have ordered this one-piece item more than 500 times. As a result, every female cabin crew member has at least one of the Eurowings uniform dresses hanging in their wardrobe.

The new uniform in the sky blue colour was introduced three years ago to accompany the new Eurowings brand presence. The blue uniform meets with the approval of guests and flight attendants alike. Knitter, “It looks fresh, innovative and lively so it’s a perfect match for our crews.”

It isn’t just the Eurowings crews who are on the move in the uniform look, the airline is also pushing ahead with the harmonisation of its brand presence in other areas. Soon, all the aircraft will also be in the Eurowings blue livery and will bear the Eurowings logo.

Cologne/Bonn, 19 November 2018

 

This post was published on 19 November 2018 17:39

André Orban

M. Sc. Engineering

Published by
André Orban

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