The Eurowings campaign ‘You vote, we fly’ becomes a social media hit

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  • 300,000 votes already ahead of the big finale
  • Customers vote for their favourite destination in social media campaign
  • Trapani, Mostar and Shannon compete for a place in the Eurowings route network
  • About the finale: live voting starts today at 15.00 at www.facebook.com/eurowings

Trapani in Sicily, Mostar in Herzegovina or Shannon in Ireland – Eurowings will be adding one of these destinations to the European map for next summer. As the top 3 customer favourites, they form the line-up in the grand finale on Facebook. The decision as to which one will win a place in the Eurowings route network will be made this Wednesday at 15.00 by live voting at www.facebook.com/eurowings.

The Eurowings route network covers more than 160 destinations in nearly 50 countries, with a distinctly upward trend. But even the largest route network leaves something to be desired. So for this reason, Eurowings asked its customers, who if not they would know best, which destination Eurowings should head for next. In the ‘You vote, we fly’ campaign, customers and Facebook fans are set to decide which European hotspot will become Eurowings’ next top destination in the route network.

They certainly didn’t need to be asked twice: in the last few days 300,000 customers and fans have voted for their favourite destination at www.vote-and-fly.com. They could choose from ten European destinations which were all introduced via video: Biarritz, Brac, Bergen, Belfast, Trieste, Castellón, Shannon, Mostar, Podgorica and Trapani. Following this round of voting, which finished on Tuesday at 18.00, Trapani, Mostar and Shannon remained the customers’ favourites.

Oliver Wagner, Eurowings CEO and Chief Commercial Officer, said, “We’re going to expand our route network and at the same time we intend to pay more attention to our customers’ wishes. Successful social media campaigns like this will help us because it means we’re close to our customers.” Activities such as these bring not only Facebook likes and new fans. In September, the airline also increased its brand value considerably. This is shown by the current Brand Ticker analysis, regularly published by the trade journal “Horizont”. Eurowings is the airline which gained most value in September, thus increasing by 21% to EUR 64 million.

‘You vote, we fly’ – Don’t miss the grand finale at www.facebook.com/eurowings! Your favourite isn’t there? Well, maybe next time. “We’re thrilled by the huge amount of positive feedback and the coverage we’ve achieved with this campaign. Given this huge success, we’re already preparing a second season of ‘You vote, we fly’ for 2018,” said Thomas Labonde, Eurowings Head of Marketing.

Cologne/Bonn, 11.10.2017

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