Brussels Airlines CEO: “We will keep our brand for the time being, there is no reason to change it”

Lufthansa subsidiary Brussels Airlines, which will be integrated into the group’s low-cost carrier (LCC) Eurowings, will keep its brand for the time being. “So far, yes. There is no reason to change it in the short term; however, it is really the market that decides your name,” CEO Bernard Gustin told ATW (Air Transport World).

Today, Brussels Airlines—a Star Alliance member—is a top brand in Belgium and Africa, he said.

“We have two home markets, but I have to be objective. It is the best unknown brand in the world where we fight global competitors.”

Article by Kurt Hofmann in ATW: http://atwonline.com/airlines/ceo-brussels-airlines-brand-stay-now