Brussels Airlines introduces one-way fares to offer even more choice

With the introduction of attractive one-way fares, Brussels Airlines meets customers’ ever growing expectations in terms of freedom of choice and the need to have more flexible travel plans. With the one-way fares, passengers are now able for example to book a single flight to their destination and decide later about their return flight. One-way flights within Europe are already available from 39 euro, all taxes and charges included.

Since many years, Brussels Airlines dedicates itself to offering several target groups a customized solution. b.student offers Erasmus students a special fare for their travels abroad, while b.pass is a flight subscription for e.g., expatriates commuting regularly between Brussels and a European city. A third product is b.family, a service package for families flying with children, which is offered free of charge.

“Since we introduced our four new travel formulas Check&Go, Light&Relax, Flex&Fast and Bizz&Class in the market, our passenger numbers have grown by almost 30% to a record number of 7.5 million in 2015. Now we take it one step further and give our clients total freedom of choice by offering competitive one-way fares. The cheapest one-way flight is available at 39 euro, which is an attractive fare, but it also means that our 69 euro return fare remains our best buy option. It is important to us that travellers do not need to compromise between high comfort and a low price.”

— Lars Redeligx, Chief Commercial Officer

Wednesday, March 9, 2016