On Wednesday 28 February 2018, 40 Brussels Airlines employees took off to Cameroon to start a six-day mountain bike tour: Bike for Africa. With the €200.000 that Brussels Airlines aims to collect during this fourth edition, the airline is supporting the international organization Mercy Ships as well as three other local and Belgian projects. On Thursday 15 CEO’s and top managers of Belgian companies will join the team and together with the Brussels Airlines employees start their cycling tour of 400 km through the country rightfully nicknamed ‘Africa in miniature’, thanks to its big diversity of climates and vegetation.
This year’s goal is to collect €200.000, whereof the biggest part will be donated to Mercy Ships. Mercy Ships is an international organization that operates the largest private hospital ship, the “Africa Mercy”, in African countries along the West Coast to provide them with free medical support and training. From August 2017 till June 2018 the Africa Mercy will lie at anchor at the coast of Cameroon with aboard over 400 volunteers, including doctors, nurses and engineers. At the end of the mountain bike tour, the Bike for Africa group visits the ship in Douala, and has the opportunity to actually see the medical teams at work and visit the beneficiaries of their fundraising work.
Ilse Verhelst, CSR Manager Brussels Airlines, says: “For us at Brussels Airlines, it’s important to show the world the beauty and the potential of Africa. The enthusiasm around this 4th edition in Cameroon shows that we succeeded in promoting the African continent as a fantastic mountain bike venue, but also that people want to take their social responsibility and help improve the living conditions of the local communities.”
Ilse Verhelst, CSR Manager Brussels Airlines, continues: “Impressed as we were by the magnificent route through the land of a thousand hills that connects Kigali with Bujumbura, the idea of a mountain bike trip with colleagues in Africa started to grow in our head. We immediately linked it to our social responsibility in Africa …and Bike for Africa was born.”
b.foundation for Africa is Brussels Airlines’ CSR program, accommodating and supporting humanitarian projects in Africa, the continent Brussels Airlines considers its second home. Since many years, the airline’s employees are actively involved in humanitarian projects and show a very strong social commitment. In 2010 Brussels Airlines decided to bundle and structure those internal staff initiatives and added a selection of external projects by NGO’s and not-for-profit organizations. Its goal is to facilitate projects that are closely connected to the core of Brussels Airlines.
28 February 2018
Photos: copyright (c) Brussels Airlines / Bike for Africa
This post was published on 28 February 2018 21:26
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