Austrian Airlines has named its Boeing 787-9 Dreamliner OE-LPG ‘Hotel Sacher’ as part of a marketing partnership with the Austrian hotel group. The aircraft is the carrier’s newest long-haul jet in active service.
The hotel’s name and its bellboy emblem appear on the forward fuselage. Inside, passengers will see a Hotel Sacher welcome message. The two companies are also developing joint social media content.
The aircraft is the third Austrian Airlines Dreamliner to be named after a Viennese institution under the carrier’s ‘Best of Austria’ programme. Two other Boeing 787-9s bear the names ‘Spanish Riding School’ and ‘Schönbrunn Palace’.
The partnership begins in the year Hotel Sacher Vienna marks its 150th anniversary. Austrian Airlines will celebrate its 70th anniversary in 2027.