Jet Airways’ frequent flyer programme – JetPrivilege bags nine awards at 11th customer loyalty and customer engagement awards
JetPrivilege, Jet Airways’ award winning frequent flyer and Loyalty rewards management programme, won nine key accolades at the 11th Customer Loyalty and Customer Experience Awards held at the Taj Land’s End in Mumbai last week. The wins highlight JetPrivilege’s continued success in providing all its members including the airline’s frequent flyer guests with the most unique and rewarding lifestyle experiences as well as engagement opportunities.
The frequent flyer programme of the country’s premier international airline was bestowed as the winner in the following categories: Best Use of Innovation in Loyalty Marketing, two Best Use of Contests / Promotions in a Loyalty Program, Best Promotional / Shopper Marketing Campaign, Best Use of Gamification to Enhance Loyalty, Best Use of Data Analytics in Predictive Modelling, Best Use of Direct Marketing in a Loyalty Program, Best Customer Experience Award of the Year: Banking and Best Use of Innovation to Enhance Customer Experience.
The Jury for the judging process comprised of renowned business leaders from the field of Customer Loyalty and Marketing. Nominations submitted by different companies were evaluated by the jury members with the final winner per category being adjudged basis an overall consensus.
Commenting on this occasion, Manish Dureja, Managing Director, JetPrivilege, said, “At JetPrivilege, our goal is to consistently deliver a rewarding experience for our members, keeping in mind their needs and expectations. We are both humbled and proud by these recent recognitions bestowed on us at the renowned Customer Loyalty and Customer Experience Awards. These wins are a reflection of our efforts towards creating an enduring bond with our members through customized and innovative offerings.”
Over the years, JetPrivilege has earned numerous accolades, including six at the same forum last year. Competing with frequent flyer programmes of other leading international airlines, JetPrivilege has also won at the prestigious Freddie Awards across different categories and is one of the world’s most admired loyalty and rewards management programmes with over seven million registered members.