- The airline wants to show all that can be done with Avios, the currency of its loyalty programme, Iberia Plus.
- Last week, the airline transformed three emblematic places in Madrid during some minutes into a beach, a hotel, a reception and a cinema.
- Iberia Plus members have used 800,000 Avios on flights, 15,000 on hotel bookings, 20,000 cinema tickets and 2,000 on car rentals so far this year.
This campaign will run during December 2015 on the online social networks of Iberia
To increase awareness of Avios, the points you collect as part of the loyalty programme Iberia Plus for frequent flyers, Iberia and Avios has launched an original advertising campaign “Planes de repente”, in order to show the great number of leisure options available in Spain. If the client of Iberia Plus has Avios, the currency of the loyalty programme, a plan can be organized.
Last week, the airline, with the collaboration of the creative agency OgilvyOne, created three real leisure scenarios in the street that appeared and disappeared in a little longer than a minute, leaving passers-by completely surprised.