Iberia launches an original advertising campaign “Planes de repente”

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  • The airline wants to show all that can be done with Avios, the currency of its loyalty programme, Iberia Plus.
  • Last week, the airline transformed three emblematic places in Madrid during some minutes into a beach, a hotel, a reception and a cinema.
  • Iberia Plus members have used 800,000 Avios on flights, 15,000 on hotel bookings, 20,000 cinema tickets and 2,000 on car rentals so far this year.

This campaign will run during December 2015 on the online social networks of Iberia

To increase awareness of Avios, the points you collect as part of the loyalty programme Iberia Plus for frequent flyers, Iberia and Avios has launched an original advertising campaign “Planes de repente”, in order to show the great number of leisure options available in Spain. If the client of Iberia Plus has Avios, the currency of the loyalty programme, a plan can be organized.

Last week, the airline, with the collaboration of the creative agency OgilvyOne, created three real leisure scenarios in the street that appeared and disappeared in a little longer than a minute, leaving passers-by completely surprised.

The settings were done in emblematic locations in Madrid and they are examples of three leisure activities – lying on a beach, watching a film at the cinema and walking into a hotel lobby that can be enjoyed using Avios. In so far this year, Iberia Plus members have used 800,000 Avios on flights, 15,000 on hotel bookings, 20,000 on cinema tickets and 2,000 on car rentals.
The campaign is also backed by several online and offline promotional actions aimed at raising awareness of the range of leisure options offered when using Avios, which all come together on a dedicated microsite www.planesderepente.com.
Additionally, the campaign includes touch screens with Internet access in ten bus shelters around Madrid and Barcelona. Through them, consumers will be able to participate in competitions to win Avios for spending on leisure activities with Avios collection partners of Iberia Plus. The aim of this is to show the variety of offers currently available. Besides, there will be a raffle of 50 flights for two people among all the participants.
This campaign will run during December 2015 on the online social networks of Iberia. On Facebook and Twitter profiles will pop up “planes de repente”.

 
November 17, 2015

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