The organisation proposal for the Air France Group’s short-haul activity, bringing together Air France’s point-to-point activity and HOP!, was presented this morning during the Air France Works Council meeting.
This proposal is based on the recommendations of a group of experts submitted to Frédéric Gagey on 30th June: for each market need there must be a corresponding and adapted commercial offer and economic model, whether in terms of costs or revenue.
Starting from the summer season 2015, the short-haul activity will be operated by HOP! Air France. Its objective will be to quickly generate value for the Group, and recover profitability on the short-haul market within three years.
A new commercial offer will be introduced to the market during the first quarter of 2015, under the brand name HOP! with the backing of Air France (“trademark block” ).
This project includes the implementation of a new, simplified structure.
Presented by Lionel Guérin, Chairman and CEO of HOP!, tasked with implementing the new HOP! Air France activity, it will bring together the Air France Point to Point teams from Paray Vieille Poste and the HOP! teams from Rungis at a single centre in Montreuil, close to the French market sales agents. There will be no modification, transfer of employment contracts, or transfer of the teams based at Roissy or elsewhere in France.
This new structure will come into effect at the beginning of 2015, for operational implementation from the summer 2015 season onwards.
Frédéric Gagey, Air France Chairman and CEO, added: “The short-haul activity is in competition with trains, cars, and low-cost airlines. We need to restructure our company to be even more responsive, market-oriented and close to our customers. HOP! Air France provides a response adapted to the specific characteristics of the short-haul carrier activity and the travel needs of our customers. I am counting on the efforts of all staff to achieve the ambitious targets for this business“.
The short-haul carrier business in figures
-800 flights a day
-1.7 billion euros of revenue (2013 figures)
-15 million customers
Thursday 20 November 2014