Hong Kong Airlines accidentally issued business class fares between USA and Asia for $600 on their web site, a bargain if you compare the regular business class fares on long-haul flights. The airline, however, decided not to cancel those cheap fares but to grant them. George Liu, chief marketing officer for Hong Kong Airlines tweeted: “We really screwed up, but we have decided to honour the tickets at our own cost. We are willing to pay a price to keep our promises as a brand.”
“Perhaps a few people will get to travel on our new business class product being introduced in September to Los Angeles,” the airline added on social media.
Hong Kong Airlines has a fleet of 36 Airbus-aircraft and flies around with brand new Airbus A350-900. Too bad that Aviation24.be couldn’t book one of those cheap tickets for a nice trip report 😉
So about that 600 USD business class transpacific fare ?….we did it, we will honour it, and perhaps a few people will get to travel on our news business class product being introduced in September to LA. What’s not to like???
— Hong Kong Airlines (@hkairlines) August 18, 2018
No, it wasn’t intentional…definitely not a marketing gimmick. We really screwed up.
It hit when I was BBQing at a friend’s house on my vacation. We have decided to honor the tickets at our own cost.
We are willing to pay a price to keep our promises as a brand. https://t.co/YKhNtXqxvV
— George Liu/CMO Hong Kong Airlines (@GeorgeJLiu) August 17, 2018
