Hawaiian Airlines takes flight with exclusive in-flight collectibles — including pilot trading cards and digital aircraft series

Hawaiian Airlines is bringing a playful new twist to the in-flight experience with the launch of a range of exclusive collectibles — including pilot trading cards, a first-of-its-kind digital aircraft card program, and clippable Keiki Wings for young travellers.

Starting this week, passengers can request one of four new pilot trading cards, designed in partnership with the airline’s pilots and the Air Line Pilots Association, International (ALPA). Each card highlights one of Hawaiian’s four aircraft types — the Boeing 717, Airbus A321neo, Airbus A330, and Boeing 787-9 Dreamliner — complete with fun facts, vibrant rainbow foil designs, and a signature space for pilots to autograph.

“These cards embody ALPA’s mission to champion aviation,” said Captain Larry Payne, Chair of the Hawaiian Airlines Master Executive Council (ALPA) and Boeing 787-9 captain. “They give guests a chance to learn about our aircraft and connect with the pilots who fly them.”

In a move being hailed as an industry first, Hawaiian Airlines is also introducing digital trading cards that celebrate its entire fleet of 66 aircraft. Each design reflects the unique name assigned to the plane — from native birds adorning Boeing 717s to constellations featured on the airline’s Boeing 787s and Airbus A330s, and native Hawaiian plants inspiring the Airbus A321neo series.

“We’re proud to be the first airline to launch a digital card program,” said Alisa Onishi, Head of Hawai?i Marketing for Hawaiian and Alaska Airlines. “It’s a new way for our employees to engage with guests, inspire future aviators, and share Hawai?i’s rich culture in a memorable way.”

To collect a digital card, travellers can simply tap their smartphone on the NFC tag located near the aircraft’s main boarding door, log in at pilotcards.hawaiianairlines.com, and watch their card appear in a personalised digital binder.

Meanwhile, the youngest travellers can join in the fun with clippable Keiki Wings — branded with the Hawaiian Airlines logo and the words “Future Crew.” Parents can request a pair from flight attendants on board, while supplies last.

Whether physical or digital, Hawaiian Airlines’ new collectibles celebrate aviation, Hawaiian culture, and the joy of discovery — all at 30,000 feet.