Emirates and Real Madrid have unveiled a new global campaign titled “Choose Better”, celebrating their shared values of excellence, passion, and ambition.
Featuring Real Madrid stars Kylian Mbappé, Jude Bellingham, and Brahim Díaz alongside Emirates cabin crew, the campaign draws parallels between elite sport and premium travel. It emphasises Emirates’ commitment to world-class service across 140+ destinations and Real Madrid’s legacy of greatness.
Across both brands’ social media platforms, the initiative reinforces their long-standing partnership, as Emirates has sponsored Real Madrid since 2013 and will remain its main shirt sponsor through 2026.
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