Collaboration with Silsal focuses on the essence of Arabic calligraphy
Dubai, UAE, Emirates Official Store has launched a limited edition Arabic coffee cup collection in collaboration with Silsal. The Silsal for Emirates collection of six Arabic fine porcelain coffee cups are adorned with the word ‘Al Emarat’ (which means Emirates in Arabic), written in the ancient ‘Diwani’ calligraphic script. The flowing Arabic letters are surrounded by bold brushstrokes, beautiful glyphs, and playful splashes of paint to give them a modern edge. In addition, the designs incorporate the airline’s trademark color palette of red and black.
David Staff, Manager Merchandising for Emirates Official Store said: “Our collaboration with Silsal builds on our focus to partner with regional design houses and the local creative community to create everyday, functional items as well as innovatively designed travel products that merge traditional Arabic artisanal skills with contemporary aesthetics.”
Samar Habayeb, CEO Silsal Design House said:
“Silsal are truly honoured to be collaborating with a world-class brand like Emirates. The Arabic coffee cups designed exclusively for Emirates offer a modern take on the age-old art of Arabian hospitality. Both brands appreciate heritage and tradition while striving for innovation, making this exciting partnership a true meeting of minds.”
Qahwa, or Arabic coffee, is an important aspect of hospitality across the region and is considered a ceremonial act of generosity. Throughout the region, coffee plays a major role in nearly every aspect of the local culture, served during almost every occasion. The drink has even played a part in Bedouin poetry and music, which are often about the serving of coffee to visitors as a sign of welcome.