Premium leisure airline beOnd has announced a major expansion of its European network with the launch of direct flights from six major European cities to Red Sea International Airport (RSI) in Saudi Arabia, further improving access to one of the world’s fastest-growing luxury tourism destinations.
Beginning in December 2026, the airline will introduce three weekly flights from London, Paris, Moscow and Zurich, alongside twice-weekly services from Munich. In addition, beOnd will reinstate its Milan–Red Sea route in October 2026 after becoming the first airline to offer a direct link between Europe and the Red Sea region last winter. All services will be operated with the airline’s Airbus A320-family aircraft configured in an all-premium cabin.
The expansion supports Saudi Arabia’s ambitions to develop the Red Sea as a leading luxury tourism destination. Known for its untouched islands, coral reefs, desert landscapes and high-end resorts, the region is attracting increasing international interest as part of the country’s wider tourism strategy.
beOnd said its premium onboard experience is designed to make the journey part of the holiday, with every seat converting into a fully flat bed, complemented by gourmet dining, personalised service and other premium amenities.
Red Sea Global, the developer behind the destination, welcomed the expanded partnership, saying the success of the Milan route demonstrated strong demand for direct premium connections from Europe. The addition of five more European gateways is expected to increase visitor numbers from key source markets while supporting the development of regenerative tourism in the region.
The airline also thanked the Saudi aviation and tourism authorities, including the General Authority of Civil Aviation, the Saudi Air Connectivity Program and the Saudi Tourism Authority, for supporting the expansion.
With the new routes, beOnd continues to position itself as a specialist all-premium leisure carrier, focusing on direct services linking affluent European travellers with emerging luxury holiday destinations.
This post was published on 28 July 2026 14:55
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