Alitalia’s passengers are increasingly using digital tools to travel. According to the latest data gathered by the Company, online check-in (through the Alitalia App, the alitalia.com website and self-service check-in kiosks at airports) has reached 56 percent of total check-in operations: a higher percentage compared to the number of check-in operations performed at airport counters.
On average, every day 36,000 check-in operations are carried out through digital channels, compared with the 28,000 performed at airport counters. Ticket purchase through the dedicated App is also seeing a rapid growth, with sales volumes steadily above €130,000 per day, a record result for the airline.
The increase in online demand has resulted also from the investments made to improve the digital experience for passengers: a relentless commitment which led to the introduction of brand-new features in the Alitalia App, currently the most popular channel used to check-in. The new release, downloadable from today on Google Play Store and App Store, includes new features to simplify and speed up the user experience by optimizing purchase processes and check-in operations.
Thanks to the new “One Click Payment” feature, it is now possible to carry out smoother transactions by storing the credit card data used to purchase tickets (in full compliance with the web security standards), as is the case with several main e-commerce websites globally.
The introduction of the “Check-in Ready” notification allows passengers to be notified, through push notifications automatically sent by the App, of the possibility to check-in for flights previously stored in the “My flights” section of the App.
Additionally, in the “My flights” section, MilleMiglia members can log in with their credentials and have access to all flights (even those purchased through travel agencies) regardless of the sales channel used for the purchase. Also travellers who are not enrolled in the MilleMiglia Program but have purchased flights through the App can have them stored in the “My flights” section. To have up-to-date details about the booking in case it has been modified, customers can refresh the page by dragging the finger downwards and then releasing it.
Alitalia is constantly committed to improving the digital experience for its passengers: by Christmas, the Italian airline will release a newer version of the App with a completely new graphic design, as well as the possibility for passengers to use it along with their Apple Watch or other kinds of smartwatches, in order to offer a seamless multi-device experience and ensure constant updates for the passenger.
The new release will also experiment new advanced features, such as augmented reality solutions to make baggage check-in operations easier and quicker and the voice interaction with a virtual assistant for a hassle-free travel experience: passengers might use it to book tickets, check-in and take care of all the necessary steps before and after the flight (in case, for instance, there is a need to change a booking prior to departure).