The Latvian airline airBaltic has seen significant growth in the number of economy passengers choosing among a selection of over 70 fresh meals they have added to their reservation. During the first three quarters of 2018, the sales through different selling points have improved by 45% in comparison to the same period last year.
Zane Pabērza, Inflight Services Manager of airBaltic: “Meal pre-order provides excellent value and we see huge potential in this area, as the customer has a large variety of fresh hot meals, desserts and beverages with many customization opportunities to choose from for a reasonable price.”
“Moreover, ordering is very convenient and flexible for passengers and you can add the meal to the reservation up to 24 hours before departure. When departing Riga, 8 most popular and demanded meal options are available during online check-in and Manage my Booking tool even up to an hour before departure,” Zane Pabērza added.
The most popular meal pre-order options ordered by airBaltic passengers are teriyaki salmon, grilled pork fillet and cheese omelette. Most popular flights, on which passengers pre-order meals, are flights from Riga to Barcelona, London and Paris. airBaltic is continuously working on menu development by providing the best practice of airline catering.
During the first three quarters of 2018, advanced seat reservations have seen an increase in sales by 29%. Most often passengers choose to reserve a window seat. Thanks to the improved overall comfort and larger windows, passengers use the service most often on flights performed by the new Airbus A220-300 aircraft. Top destinations, on which passengers reserve seats, are flights to London, Tallinn and Berlin.
Riga, October 23, 2018.