Transavia unveils refreshed brand identity ahead of a digital, sustainable future

Transavia has introduced a renewed brand identity that highlights its evolution into a modern, accessible, and forward-looking airline. Building on its 60-year legacy, the refreshed look emphasises Transavia’s commitment to providing not just affordable flights but a smooth, enjoyable travel experience.

CEO Marcel de Nooijer said the update reflects Transavia’s ambition to remain “the smart choice” for all types of travellers — from holidaymakers to business passengers — combining low fares with friendly, practical service and flexibility.

The unified design will be rolled out across Transavia Netherlands and Transavia France, maintaining a single, recognisable brand while allowing for local adaptation to market needs.

Developed with Studio Dumbar/DEPT®, the new visual style refines the familiar green colour and “t” symbol, complemented by an expanded colour palette, updated icons, and modern typography for greater digital adaptability.

The refreshed identity will gradually appear across the airline’s airports, digital platforms, and aircraft, starting with Transavia’s home bases. The first Airbus A321neo to feature the new livery will soon arrive at Amsterdam Schiphol, marking another step in the airline’s fleet renewal programme, which is replacing older planes with quieter, cleaner, and more efficient aircraft.

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