In celebration of its 60th anniversary in October 2025, Transavia is unveiling a refreshed brand identity that aligns with modern design trends and evolving customer expectations. This update also extends to Transavia France, which continues to grow from its Paris-Orly base.
Key elements of the rebrand include
- A more contemporary and striking logo and wordmark
- A refreshed shade of green and updated colour palette
- New fonts, icons, and communication style
- A modernised digital presence across the website and newsletters
- Phased rollout starting late October 2025
CEO Marcel de Nooijer emphasised the importance of staying relevant in a changing market, highlighting the brand refresh and sharpened strategy as investments in the future.
Highlights
- The current logo and green colour, already well-recognised in the Netherlands, Belgium, and France, will remain central but modernised.
- Digital updates align with the European Accessibility Act to ensure improved readability and accessibility.
- New aircraft livery featuring the updated logo will appear on incoming Airbus jets from late 2025, with the first already sporting the new look.