Air Canada begins deploying Boeing 737 MAX jets with Air Canada Rouge

Air Canada has begun introducing Boeing 737 MAX 8 aircraft into the fleet of its leisure subsidiary Air Canada Rouge, marking the latest step in the airline’s fleet transformation and cabin modernisation programme.

The first refurbished aircraft has now entered service, featuring upgraded interiors designed for leisure travel across North America and the Caribbean. The aircraft includes personal seatback entertainment screens, reclining seats, and complimentary high-speed Wi-Fi, sponsored by Canadian telecommunications provider Bell Canada.

According to Air Canada, up to 45 Boeing 737 MAX aircraft are expected to transition to Air Canada Rouge by the end of 2026, supporting broader cabin upgrades across the airline’s North American network.

Expansion in Western Canada

To support the expansion of leisure services, Air Canada has also opened a new Rouge crew base in Vancouver. The base will support increased sun and holiday travel from Western Canada, including the return of winter routes from Calgary to destinations such as Cancún and Puerto Vallarta.

Updated onboard experience

The refurbished Rouge aircraft are configured with 12 Business Class seats, 18 Preferred seats with additional space, and 147 standard economy seats. Onboard offerings include complimentary beer and wine on flights within North America and the Caribbean, along with snacks featuring Canadian brands.

The airline says the upgrades are designed to improve comfort and connectivity on shorter leisure routes, focusing on enhanced cabins and modern onboard technology.

Wider fleet modernisation

The Rouge upgrade forms part of a broader fleet renewal programme across the Air Canada group. The airline is preparing to introduce the long-range Airbus A321XLR and has recently ordered eight Airbus A350-1000 widebody aircraft.

In addition, 14 Boeing 787-10 Dreamliner aircraft are scheduled to begin entering service later in 2026, while deliveries of the Canadian-built Airbus A220 continue as part of the airline’s ongoing fleet renewal.

Regional aircraft operated by Air Canada Express, through partner Jazz Aviation, will also receive upgraded cabins and new high-speed Wi-Fi as the carrier continues to modernise its passenger experience across the network.